Dana White: Creating the Ultimate in Reality TV

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摘要

Ultimate Fighting Championship president Dana White tells the story of how he created his own reality TV show as a marketing vehicle to launch the UFC. White spoke at Stanford Graduate School of Business' Center for Global Business and the Economy as part of the Global Speaker Series on April 8, 2013. Watch Dana White's full speech: http://www.youtube.com/watch?v=94w2lwU-To0&feature=youtu.be Learn more about the Global Speaker Series: http://www.gsb.stanford.edu/cgbe/events/speakers.html

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