Christian Wheeler: How to Persuade Customers to Share Your Story

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摘要

Christian Wheeler shares the psychological strategies that marketers can use to encourage customers to share their positive experiences with others and advocate for your brand. He is professor of marketing at Stanford Graduate School of Business. Learn more about professor Wheeler's research: http://www.gsb.stanford.edu/faculty-research/faculty/s-christian-wheeler Find out about Stanford Graduate School of Business

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