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How Evernote Is Innovating Its Model for Success in China

发布时间 2014-06-20 20:35:53    来源

摘要

Evernote's Ken Gullicksen (MBA '94), Chief Operating Officer, and Amy Gu, (MBA '09), General Manager of China, are connected via HD video in the highly-immersive classrooms at Stanford Graduate School of Business and the Stanford Center at Peking University to discuss Evernote's global expansion and how the company successfully entered the Chinese market. William Barnett, Thomas M. Siebel Professor of Business Leadership, Strategy, and Organizations at Stanford Graduate School of Business, moderated the discussion on "How Evernote Is Innovating Its Model for Success Globally," which took place in May of 2014. Learn more about the event: http://sprie.gsb.stanford.edu/events/how_evernote_is_innovating_its_model_for_success_globally/ China 2.0 is an initiative of the Stanford Graduate School of Business focusing on innovation and entrepreneurship in China. Learn more: http://www.china2.org/

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