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Pursuit of a Mutual Goal Can Turn Friends into Foes

发布时间 2014-10-14 21:07:05    来源

摘要

It’s a common scenario when two people are working toward similar goals, and it has implications for companies and organizations that serve them, says Szu-chi Huang, assistant professor of marketing at Stanford Graduate School of Business. People pursuing a goal often start out highly engaged with others, discussing tips in forums or exchanging ideas and encouragement at group gatherings. But as they reach an advanced stage, their relationship with others changes. Learn more: http://stanford.io/1nlmABV

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