Roadside MBA: Product & Process Innovation at Scott Turbon Mixer
发布时间 2014-10-15 23:01:14 来源
摘要
View the multimedia project, Roadside MBA: Big Lessons from America’s Small Businesses → http://stanford.io/1oatfQf
Scott Turbon Mixer is a small manufacturer making one-of-a-kind custom stainless steel industrial mixing machines. In this episode of Roadside MBA, three economists visit the company in Adelanto, California to learn how it beats back the competition with process and product innovation and a highly-skilled workforce.
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Mike Mazzeo is an associate professor of management and strategy at the Kellogg School of Management, Northwestern University, and a coauthor of Roadside MBA. http://stanford.io/1r7gEw4
Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University Graduate School of Business, the editor-in-chief of the Journal of Labor Economics, coauthor of Roadside MBA, and author of Everything I Ever Needed to Know About Economics I Learned from Online Dating. http://stanford.io/1v14bcI
Scott Schaefer holds the Kendall D. Garff Chair in Business Administration at the University of Utah’s David Eccles School of Business, where he is an award-winning teacher and former associate dean, and he is coauthor of Roadside MBA and Economics of Strategy. http://stanford.io/1qj0P0n
This video is part of a multimedia project by Stanford Business (http://stanford.io/1DnImKe), produced in collaboration with the interactive design firm iFactory (http://stanford.io/1mmCThm). For comments and information, write us at StanfordBusiness@Stanford.edu
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