Roadside MBA: Selling Experiences vs. Products at Stagecoach Trails Guest Ranch
发布时间 2014-10-15 15:01:35 来源
摘要
View the multimedia project, Roadside MBA: Big Lessons from America’s Small Businesses → http://stanford.io/1wGV9C8
Located in remote Yucca, Arizona, Stagecoach Trails Guest Ranch aims to deliver exceptional horseback-riding experiences. In this episode of Roadside MBA, three economists visit the company to explore the importance of aligning customer expectations with what your business actually offers.
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Mike Mazzeo is an associate professor of management and strategy at the Kellogg School of Management, Northwestern University, and a coauthor of Roadside MBA. http://stanford.io/1r7gEw4
Paul Oyer is the Fred H. Merrill Professor of Economics at Stanford University Graduate School of Business, the editor-in-chief of the Journal of Labor Economics, coauthor of Roadside MBA, and author of Everything I Ever Needed to Know About Economics I Learned from Online Dating. http://stanford.io/1v14bcI
Scott Schaefer holds the Kendall D. Garff Chair in Business Administration at the University of Utah’s David Eccles School of Business, where he is an award-winning teacher and former associate dean, and he is coauthor of Roadside MBA and Economics of Strategy. http://stanford.io/1qj0P0n
This video is part of a multimedia project by Stanford Business (http://stanford.io/1DnImKe), produced in collaboration with the interactive design firm iFactory (http://stanford.io/1mmCThm). For comments and information, write us at StanfordBusiness@Stanford.edu
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