Jens Hainmueller: Will People Pay More for Fair Trade Products?
发布时间 2015-02-18 22:54:57 来源
摘要
Jens Hainmueller explains his real-world research, based in US grocery stores, into whether consumers are really willing to pay more for fair trade certified coffee. Hainmueller is associate professor of political economy (by courtesy) at Stanford Graduate School of Business.
Read Jens Hainmueller's paper about consumer demand for the fair trade label: http://papers.ssrn.com/sol3/papers.cfm?abstract_id=1801942
Learn more about associate professor Hainmueller: http://www.gsb.stanford.edu/faculty-research/faculty/jens-hainmueller
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