Pedro M. Gardete: Do Fellow Airline Passengers Influence What You Buy?
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摘要
How much do people seated next to you influence your behavior? Turns out, more than you may think.
An Assistant Professor of Marketing at the Stanford Graduate School of Business says a crowded flight is the ideal lab to study social effects - when our behavior is influenced by the behavior of others.
The sway our friends and neighbors have over us, inflight or on the ground, could be a powerful tool for marketers to reach new customers in a wide array of industries.
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