Alyssa Rapp on Building and Maintaining a Brand
发布时间 2015-08-03 22:34:24 来源
摘要
As part of the 2015 Stanford Graduate School of Business Entrepreneur Symposium, Bottlenotes Founder and CEO Alyssa Rapp gives insight into how she built a new brand in an old industry.
Rapp says her goal was always to reach the next generation and she did it with a three way approach using content, commerce and community to gain a loyal following.
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