Marketing Good Nutrition to Kids
发布时间 2019-11-26 04:09:32 来源
摘要
Marketing junk food to kids works, but what if you used the same tools to convince kids that healthy foods were better? Stanford Graduate School of Business Associate Professor Szu-chi Huang tested the theory and found the right message can change behavior and could be key to reversing a global epidemic.
Szu-chi Huang
Associate Professor of Marketing
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