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What We Can Learn From E-commerce in China

发布时间 2020-11-10 17:11:17    来源

摘要

When it comes to retail, Asia is where the action is. With a huge market, high mobile use, and integrated ecosystems for social, search, and e-commerce, the opportunities are enormous for companies that can break in. Harikesh S. Nair, professor of marketing, explains the opportunities and the risks of entering the Chinese retail market.

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中英文字稿