Changemakers: Fairstreet
发布时间 2022-09-09 07:58:28 来源
摘要
It's not often you meet someone and immediately team up to start a business. But for Sarah Jacobson and Tori Seidenstein, both MBA ’21, meeting at Admit Weekend sparked their venture, FairStreet.
“We were at an event and I overheard Sarah say, ‘I’m coming to Stanford because I want to start a healthcare company.’” Seidenstein recalls. "And I ran across the room."
Not only did the women discover a mutual interest in starting a healthcare company to improve the lives of seniors, but their motivation was the same: their grandfathers.
“Our whole family would have liked to spend the last years of my grandfather’s life together as a family and not trying to wade through medical bills and medical decisions," Seidenstein said.
FairStreet helps seniors enroll in the right health insurance plan. "What we realized after doing a couple hundred interviews with seniors across the country is that the universal pain point is how to navigate the overwhelming nature of Medicare enrollment," Seidenstein said.
From there, the duo found older Americans who had a really good experience enrolling in Medicare were the ones who'd worked with local independent agents. Jacobson and Seidenstein then interviewed hundreds of independent insurance agents and found a key insight: the agents lacked good software to run their businesses.
"That’s exactly where we saw an opportunity," Seidenstein said.
"The software that we’ve built is a solution for these amazing independent agents," Jacobson said. "Our hope is that if we’re successful, every single person turning 65 does not have to worry about their healthcare, that they’re taken care of by FairStreet and by one of the amazing agents that we work with, so that they can have healthcare for the rest of their life."
Stanford Changemakers is a series of stories from Stanford GSB alumni aiming to change lives, change organizations, and change the world. #changemakers #stanfordgsbalumnni
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