Marketing for Environmental Sustainability
发布时间 2023-04-05 09:37:27 来源
摘要
Listen as professor William P. Barnett and Stanford student Ingrid Ackermann host a discussion with Wesley R. Hartmann, The John G. McCoy-Banc One Corporation Professor of Marketing, Yewon Kim, Assistant Professor of Marketing, and Bryan Bollinger, Associate Professor of Marketing & George A. Kellner Faculty Fellow, NYU Stern, to discuss the takeaways from an academic conference held at Stanford GSB on January 7th & 8th, 2023.
As society struggles to better align behavior with sustainability goals, there is an increased role for marketing to encourage behavioral change.
The Stanford Initiative on Business and Environmental Sustainability Research Conference Series is hosted by Stanford Graduate School of Business and the Stanford Doerr School of Sustainability.
Season 1, episode 5, recorded January 9, 2023.
Full playlist: https://youtube.com/playlist?list=PLxq_lXOUlvQDniL75wXkTXIp66BKaOWrn
#GSBsustainability #GSBpodcast #podcast
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