S02E24 Grit & Growth | Short Takes: Sweet Success — Can You Build an Ice Cream Unicorn in India?
发布时间 2023-04-18 15:45:30 来源
摘要
Meet Gaurav Khemani, CEO of Prestige Ice Creams based in Kolkata. Faced with COVID-19 shutdowns, a cyclone, supply chain pains, and more, Khemani believes personal and professional discipline will help make his entrepreneurial dreams come true. Hear about his journey from a career at big retail companies to leading a small business that he hopes will soon become a billion-dollar company.
Gaurav Khemani begins each day at 4 a.m., reading, writing, working out, and generally taking care of himself before heading into the office at 7 a.m. Those three hours are a strict routine and one of the keys to Khemani’s success as an entrepreneur. That discipline and commitment also extend to how he runs his business.
After studying and working outside of India for 14 years, Khemani got the entrepreneurial itch at 35. So, he returned home, bought his father-in-law’s ice cream company, and quickly learned the differences and difficulties of running a small to medium-size business. “In a lot of cases it's about day-to-day survival as well as cash flow management, whereas in larger businesses, a lot of these things you take for granted,” he says. “And typically, with an MBA you specialize in either finance or marketing, etc. Whereas when you're running a medium-size business, you're managing the entire business. And that's a different mindset altogether.”
On top of all the typical difficulties of running a business, Khemani also had to deal with the COVID-19 shutdown and one of the biggest cyclones in West Bengal that left him with a massive inventory of ice cream on the brink of melting. Khemani calls that time “a blessing in disguise,” giving him time to slow down, step back, and reassess his strategy.
Khemani believes the secret to transforming his million-dollar ice cream company into a billion-dollar one comes down to discipline and execution. “We all talk about strategy, marketing, and the sexiness that comes with that,” he explains. But what’s most important to succeed, he says, is “the day-to-day operations, making sure the machines are running properly, the deliveries are getting done on time, good customer service, and product innovation.”
Hear how Khemani plans to get Indians to eat more ice cream and his strategies for achieving sweet success.
Gaurav Khemani, Prestige Ice Creams: https://www.linkedin.com/in/gaurav-khemani-83689a4/?originalSubdomain=in
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