How Naver Beat Google Search in South Korea
发布时间 2021-05-26 23:00:12 来源
摘要
Google is the world's dominant search engine. With over 90% market share as of 2020, the company handles over 5.4 billion searches a day. They are the tech company gold standard.
There are a few countries, however, where Google isn’t the search leader. China is one. South Korea is another. There, Naver Corporation's eponymous search engine holds over 70% market share. One of Korea's largest internet companies, it owns a collection of amazing online properties. Furthermore, it has been able to keep those properties profitable and competitive against Google even to this day.
Any market where Google has not been able to take hold in is worth studying. So in this video, we are going to study how Naver beat Google in search.
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