Asus Explained; A Rare Taiwanese Global Brand
发布时间 2021-06-10 07:00:11 来源
摘要
Taiwan’s electronics industry features one of the few Taiwanese companies out there that has managed to cross the ravine from being a nameless manufacturer into an actual name brand.
Asus, or AsusTek as it is sometimes also called, started off making motherboards. It leveraged that skill into making computers for sale under other brands. But the company wanted to do more than just labor in the shadows for other people.
The company managed to navigate a tricky web of relationships to do so. And today, it markets and sells under its own name computers, laptops, and even high-performance gaming phones that regularly garner praise from YouTube tech reviewers. In this video we will trace their journey, review their strategy and more.
Links:
- The Asianometry Newsletter: https://asianometry.substack.com
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