Tesla Aims For Hyper Growth, Price Increases, Solar Developments

Hey everybody, Rob now we're here and today we are going to be talking about a report of some aggressive growth strategies from Tesla in Europe. We've also got new price changes from Tesla in the US and China, some news on Tesla Solar and a few other items as well.

大家好，我是Rob。今天我们要说的是Tesla在欧洲实施的一些激进增长策略的报告。我们还有一些关于特斯拉在美国和中国的价格变化、特斯拉太阳能的一些消息以及其他一些内容。

Kind of a bumpy day for Tesla stock today but ultimately finishing down just below 1% to $160.31, while the NASDAQ was down 1.1%. Regional banks continue to raise concerns in the market a lot of those stocks down pretty significant going today, PEC West being halted throughout the day. Testability continues to be in question as we head into the FOMC meeting tomorrow. Right now, interest rate expectations are not much changed from earlier this week. CME Group's Fedwatch tool putting expectations at about 85% for a 25 basis point increase.

今天对特斯拉股票来说有点坎坷，但最终收盘下跌不到1%，为160.31美元，而纳斯达克下跌1.1%。地区银行继续引起市场的担忧，很多股票下跌相当明显，例如PEC West在今天被叫停。明天的FOMC会议即将开始，特斯拉的可测试性也将受到质疑。目前来看，利率预期与本周早些时候相比没有太大变化。CME Group的Fedwatch工具将25个基点增长的预期放在约85%左右。

Alright, we'll start off here with Tesla's price changes we're actually talking about price increases this time around on the Model 3 and the Model Y. These happen both in China and in the United States. Looking at the price tracking table for the US, we can see that the Model 3 and Y both had $250 price increases across all trims.

好的，我们从特斯拉的价格调整开始，这次我们实际上讨论的是 Model 3 和 Model Y 的价格上涨。这种情况在中国和美国都有发生。从美国的价格跟踪表来看，我们可以看到 Model 3 和 Y 的所有款式都有250美元的价格上涨。

Pretty much the exact same scenario in China with the equivalent of a $290 increase on all 3 and Y versions there. So on the Q1 earning scale, we heard Tesla talk about how they are always evaluating orders in real time and using that to inform pricing decisions. Hopefully price increases means Tesla is more confident in the order rate going forward.

在中国，情况几乎完全相同，所有3和Y版本的价格都增加了相当于290美元的价格。因此，在Q1收益规模上，我们听到特斯拉谈论他们如何始终实时评估订单并使用该信息来制定定价决策。希望价格上涨意味着特斯拉更加有信心订单增长将持续下去。

However, because this is just kind of a flat increase across all versions of the 3 and Y and happening in multiple regions, all at the same time, it seems a bit less likely that this would be an algorithm driven type of decision, which would probably yield a little bit more variability in the changes. We should also remember looking at the price change table again, that during the first quarter there were times where Tesla had minor increases in prices, those were on the Model Y, but then as we got an acute to you prices continued to trend down pretty significantly.

然而，由于这只是3和Y的所有版本在多个地区同时发生的一种平坦增加，似乎不太可能是受算法驱动的决定，这种决定通常会导致变化更多。我们还应该记住再次查看价格变化表格，在第一季度期间，特斯拉有时会对价格进行轻微的增加，这些增幅主要出现在Y型号上，但随着时间推移，价格持续大幅下降。

So I don't take these price increases as a bad sign for the business, I think it is a positive sign, but the point is that it only goes so far. Things can and will continue to change, seems like maybe Tesla is using this small price increase as a sign that hey, don't sit around waiting for the price cuts, don't cancel your orders because if you reorder, it's now a little bit higher for a price.

我认为这些价格上涨并不是企业的坏兆头，而是积极的信号，但是需要注意的是，这种措施只能起到有限的作用。事情还可能会继续变化，也许特斯拉正在利用这个小幅上涨的价格来提醒消费者，不要坐等降价，不要取消订单，因为重新下单后价格可能会稍微高一些。

And then maybe it also adds a little bit of room for Tesla to play around with some incentives, maybe a year of free supercharging or something like that, which is what we saw a company the price increases on the Model S and Model X that we had recently. On the S and the X, those incentives were added at the same time, so maybe we don't see that, but it does feel a little bit similar. The last thing to point out on this is that it does look like at least in the US that Tesla is offering the inventory vehicles at a slightly discounted price in line with the old pricing, which now looks like a $250 discount for inventory vehicles.

然后，这可能也为特斯拉挖掘一些激励措施，例如免费使用超级充电站一年或类似的东西，就像我们最近在Model S和Model X上看到的价格上涨时一样。在S和X上，这些激励同时被添加，所以也许我们不会看到这种情况，但感觉有一点相似。最后要指出的是，在美国至少，特斯拉似乎正在以与旧价格相符的略有折扣的价格出售存货车辆，现在看起来是存货车辆的250美元折扣。

So maybe Tesla using this to try to shift a little bit more of the order mix into inventory versus the custom design studio. Next up, there are some reports on Twitter that Tesla has started to offer up to 10 year financing on some vehicles, at least in Spain, it looks like Norway as well.

也许特斯拉正在利用这种方法，试图将订单组合中的一些部分转移到库存中，而不是使用自定义设计工作室。另外，有一些 Twitter 报告称特斯拉已经开始在某些车辆上提供长达10年的融资，至少在西班牙和挪威看来是这样的。

In Norway, the interest seems to be fixed for three years and then adjustable after that. So obviously helps lower the payments and maybe there's some argument for that type of financing with an electric vehicle over an internal combustion engine vehicle. But of course, you're going to end up paying more in interest over such a long period of time. Maybe that makes sense for some people that want to deploy that capital elsewhere and try to get a better return than the interest payment on the debt would be.

在挪威，利率貌似是固定三年，然后调整。显然，这有助于降低还款，也许在与使用内燃机车辆相比，用这种方式融资电动汽车是有一定道理的。但当然，长时间支付利息会使你最终支付更多的利息。或许对于一些想要把资本投资到其他地方，试图获得比还债利息更好回报的人来说，这是有意义的。

Generally, I'm a person that thinks there is often merit to things like that, but 10 years, that's a long time. I wouldn't really want that to be a lever that consumers or Tesla is relying heavily upon. Maybe a nice option for you, but hopefully not something that's driving a ton of business. Alright, next up, we've got a pretty interesting report from Tesla Meg.de.

通常来说，我认为事情往往有其好处，但是10年，那是很长的时间。我真的不希望消费者或特斯拉过度依赖这个。也许对你来说是一个不错的选择，但希望不会成为推动大量业务的东西。好的，接下来，我们有一份非常有趣的特斯拉Meg.de报告。

They are reporting on a Tesla leadership video conference meeting, which apparently they were informed about. They say that according to their sources during the meeting, various slides were shown, including one that said, quote, this year, we kill the ice. So aggressive language there, but obviously just kind of a reframing of Tesla's really core mission, driving towards a sustainable energy future and putting some urgency on that.

他们报道了特斯拉领导层视频会议的情况，显然他们得到了相应的通知。他们称，在会议期间根据他们的消息来源，展示了各种幻灯片，其中一个幻灯片写着：今年，我们杀掉ICE。这里使用了激进的语言，但显然是特斯拉核心使命的重新定位，向可持续能源未来努力并给予一些紧迫性。

Tesla Meg says, quote, according to information from the video conference, all of this should be accompanied by a hyper growth mindset among employees and further supported by additional initiatives. Among other things, there was talk of the goal of opening 30 new service centers in Europe every quarter this year about as many as there are in Germany at the moment. Also every three months, 1000 new supercharger columns are to be added. So this is what people kind of seem to be forgetting about or not caring as much about.

特斯拉硕大的增长需要员工拥有超级增长意识，并得到额外的支持。此外，还讨论了一个目标，即每个季度在欧洲开设30个新的服务中心，今年目前与德国相当。每三个月还要新增1000个超级充电桩。但人们似乎忘记或不太关心这些。

This hyper growth mindset, Tesla is not this late stage company that everyone should be really focused on earnings with. Yes, it's important. But as we've talked about, it's not what Tesla is optimizing for right now, nor should it be at this stage. So I'm glad to see this type of rhetoric where we can see very clearly what Tesla's focus is internally and that is on growth, which should not be a surprise again given Tesla's mission.

这种快速增长的心态，特斯拉并不是那种每个人都应该非常关注收益的后期公司。是的，这很重要。但正如我们所讨论的那样，现阶段特斯拉正在优化的不是这个，也不应该是。因此，我很高兴看到这种说辞，我们可以非常清楚地看到特斯拉内部的重点是增长，这应该不会让人感到惊讶，毕竟特斯拉的使命就是如此。

Lastly from this report, something that I think a lot of people might be excited to hear, quote, in addition, the company wants to get an awareness machine going again as stated on a slide on the hyper growth motif. Something like that would be up for interpretation and just as a reminder with all of these pieces of information, it's not necessarily clear who is saying this or how corporate led it may be.

最后在这份报告中，有一个我认为很多人可能会感到兴奋的消息：除此之外，公司希望再次推出一台意识型机器，正如超级增长主题中的一张幻灯片所述。这类信息可能需要解释，而且需要提醒的是，在所有这些信息中，不一定清楚是谁说的或这些信息是公司主导的。

But interesting nonetheless, and with this being the year that Gigaburlin is really hitting volume production, it's going to be an important one for Tesla in Europe. If we bring in some context that we talked about from the 10Q, just as a reminder, Tesla's performance outside of the US and China, which would be mostly Europe, saw revenue down 7% quarter over quarter, but also the largest regional increase at up 34% year over year. Another important update on Europe that we have, well covered here by Electro Timmy on Twitter, is what sounds like some progress on a possible timeline for new regulation on driver control assistance systems in Europe, which could allow Tesla to potentially deploy FSD beta in Europe sometime in 2024, perhaps as early as January.

尽管如此，这个消息仍然很有趣。由于今年Gigaburlin真正开始大规模生产，这对于特斯拉在欧洲市场来说将是非常重要的一年。我们再来回顾一下之前提到的一些背景信息，特斯拉在中国和美国以外的市场（主要是欧洲）上季度销售额下降了7%，但却同比增长了34%，是地区增长最大的。我们有一个非常重要的更新是，电气技术网站Electro Timmy在Twitter上的报道似乎暗示着欧洲正在制定新的司机辅助系统规定的时间表，这可能会让特斯拉在2024年甚至提前于1月份就能在欧洲部署全自动驾驶测试版（FSD beta）。

Based on my understanding, I think this would also allow for some higher level functionality of autopilot or enhanced autopilot as well. This is still draft stage stuff, so we're not going to spend a ton of time on it, and obviously regardless of regulations, Tesla would still need to actually deploy FSD beta. But good to see what at least seems like a little bit of urgency around this regulation. Outside of Europe on Tuesdays, we would usually have new China-insured vehicle numbers. Unfortunately, this week I have not seen an update anywhere on those numbers.

根据我的理解，我认为这也将允许自动驾驶或增强自动驾驶的某些高级功能。这些仍处于草稿阶段，所以我们不会花费太多时间，显然无论法规如何，特斯拉仍需要实际部署全自动驾驶测试版。但很高兴看到这个法规周围似乎有一点点紧迫感。除了欧洲之外，每个星期二我们通常会有新的中国车辆保险号码。不幸的是，这周我在任何地方都没有看到这些数字的更新。

As we talked about before, they were going to stop being published. We did end up seeing them last week, but I've yet to see any of those numbers pop up for this week if you do have them pass them along. And I'll keep an eye out, but looks like we may be seeing those a little bit more inconsistently at best. Next up, we've got an interesting article pertaining to Tesla Solar from mid-April, I think Diane Womble on Twitter surfacing this today.

如我们之前所说，它们将停止出版。上周我们确实看到了它们，但我还没有看到本周的任何数字，如果您有，请传递给我。我会继续关注，但最好的情况看起来是我们可能会更加不稳定地看到它们。接下来，我们有一篇有关特斯拉太阳能的有趣文章，时间是4月中旬，我想在Twitter上Diane Womble今天为大家推出了这篇文章。

The article is from GrowthSpotter and talks about a real estate development project near Orlando called Sunbridge, which is a 27,000 acre community, which will be requiring each house and the community to have at least 4.25 kilowatts of solar, and they are exclusively partnering with Tesla. There are already about 600 homes in this development, but it is intended to scale to north of 10,000, so it should easily be scaling to over 50 megawatts of solar for this project, and that would sort of be the baseline required amount.

本文来自GrowthSpotter，讲述了位于奥兰多附近的房地产开发项目Sunbridge，它是一个面积为27,000英亩的社区，要求每个住宅和社区都至少拥有4.25千瓦的太阳能，而且他们将与特斯拉独家合作。目前这个区域已经有大约600个住宅，但计划未来扩展到10,000个以上，因此该项目的太阳能容量应该能轻松扩展到50兆瓦以上，这应该是所需的最低基线。

Buyers will also have the option to add additional solar, Tesla Powerwalls, even a solar roof if they would like. It's always really exciting to see solar being integrated from the very earliest stages of a development project. It seems like a no-brainer at that stage, especially with current incentives, and in a state like Florida. So I'm glad to see that, and especially with the solar roof when that can be planned from the very beginning, should be a lot more cost effective, especially for installation if that is considered as a part of the design. With Tesla being the exclusive provider here, I'm sure that that has been considered.

购买者还有选择增加额外的太阳能、特斯拉Powerwalls、甚至是太阳能屋顶的选项。能在开发项目的最早阶段就融入太阳能始终非常令人兴奋。在那个阶段，特别是在当前的激励措施下，在像佛罗里达州这样的州，这似乎是一个不错的选择。所以我很高兴看到这一点，特别是当太阳能屋顶可以从一开始就计划好时，应该会更具成本效益，尤其是如果将安装考虑为设计的一部分。考虑到特斯拉在这里是唯一的供应商，我相信这一点已经被考虑到了。

Next we've got a quick update out of Washington State, the Puget Sound Business Journal, is reporting that Tesla has at least a 245,000 square foot building just north of Seattle. The report is that this will be used as a parts and assembly plant for Tesla, so maybe some sort of hybrid between service and parts warehousing, which I think in the last few months we've had quite a few reports of similar size buildings being leased from Tesla for similar purposes. Always good to see more of those.

接下来，我们从华盛顿州得到了一个快速的更新，普吉特湾商业杂志报告说，特斯拉在西雅图以北至少拥有一个245,000平方英尺的建筑。报道称，这将被用作特斯拉的零部件和装配厂，因此可能是服务和零部件仓库之间的一种混合体，我认为在过去几个月中，我们已经有了相似大小的建筑租赁报告，用于类似的目的。总是好看到更多这样的建筑。

Next, some interesting news from Drive Tesla Canada on Twitter. It looks like there have been three original Tesla roadsters that have been found abandoned in China with zero miles driven. So who kind of sad, but also kind of cool, these are going to be auctioned off. Obviously you might need some repairs, perhaps significant repairs, but it's a cool piece of history. These were found and who knows, maybe someone in the audience will eventually win one of those auctions.

Drive Tesla Canada在Twitter上发布了一些有趣的消息。似乎在中国发现了三辆零里程的原版特斯拉跑车被遗弃，这有点令人难过，但也很酷，它们将被拍卖。显然你可能需要一些修理，也许是重大的修理，但这是一件很酷的历史珍品。这些被发现了，谁知道，也许其中一个拍卖会的观众最终会赢得其中一个。

Alright, last couple of things updates from Ford. They did announce price changes on the Ford Mustang Mach E today. That was one of a number of announcements relating to the Mach E, all of which were tied to Ford's announcement that they have completed, plans upgrades to support the production ramp of the Mach E in the second half of this year. So they announced that they are reopening orders, there are some updated specs, and then we can see a table of the new pricing for the Mustang Mach E. So for the standard range vehicles, they've dropped prices anywhere from $3 to $4,000 and on the longer range vehicles pricing has come down by $1,000 to $4,000. Easy to paint this as a reaction to Model Y pricing, I'm sure that is playing a role, but also very important to note that Ford has also announced that these standard range vehicles have made the switch to LFP or lithium iron phosphate batteries. So with that and with production now, apparently ready to significantly ramp up, they should be seeing their costs come down alongside that.

好的，福特的最新消息更新如下。他们今天宣布了福特野马Mach E的价格变化。这是关于Mach E的多项公告之一，所有公告均与福特宣布完成升级以支持今年下半年Mach E的生产增长计划有关。因此，他们宣布重新开放订单，更新了规格，我们可以看到野马Mach E的新定价表。因此，对于标准型号的车辆，价格降低了3到4,000美元，而长续航型号的定价降低了1,000到4,000美元。它很容易被解读为对Model Y定价的反应，我确定这在扮演着某种角色，但也非常重要的是福特还宣布，这些标准型号的汽车已改用LFP或磷酸铁锂电池。因此，随着生产量的显着增加，他们的成本也应该随之下降。

Now with that being said, Ford did report earnings today and as we have previously talked about under their new financial reporting model, they do break out their electric vehicle segment called Model E. For the first quarter, they have reported a $700 million earnings before interest in tax loss on revenue of $700 million, so a negative 100% EBIT margin. So with the Mustang Mach E, then you can't really say, oh, they're passing on cost savings because they are so far away from profitable at this stage. So of course, we've already gone through this in great detail when Ford did their financial teaching or walk through on the new business reporting. So we're not going to go through all that again. I'll just link to that video in the description if you didn't catch it, but it obviously highlights the significant structural cost advantage that Tesla has. Now for that $700 million loss, that seems roughly in line with what Ford would have expected when they did that teaching, they gave guidance for a $3 billion loss in EBIT this year for Model E. So it is kind of a shocking number, but because we've already talked about it, not something really all that surprising at this point.

福特公司今天公布了其财务报告，按照他们新的财务报告模式，他们分拆了其电动汽车业务部门，名为E型车。第一季度，他们报告了7亿美元的收入，但亏损了7亿美元的利息和税款，EBIT利润率为负100％。因此，关于野马Mach E，您无法说他们正在节约成本，因为在此阶段，他们距离盈利非常遥远。当福特进行新业务报告的财务教学时，我们已经详细讨论过这一点。如果您错过了，我会在描述中附上链接，但这显然突出了特斯拉具有的重要结构成本优势。对于这7亿美元的亏损，似乎符合福特公司在教学时所预计的预期，在Model E今年预计EBIT损失30亿美元的指导下。因此，虽然这是一个惊人的数字，但因为我们已经讨论过，所以目前没有什么令人惊讶的。

Outside of Model E or the EV segment, I haven't combed through their earnings all that closely, but it did seem like they came in in general ahead of expectations. Revenue was up 20% year over year for Ford's total business, obviously comping off against some chip constraints and things like that last year. From a sequential perspective, understanding that Q1 is a weaker quarter for the automotive industry, their revenue was down 6% quarter over quarter.

我并没有仔细研究过模型E或电动汽车领域之外的福特汽车业绩情况，但总体来看，它们好像超过了预期。福特总业务的收入同比增长了20％，显然是与去年的芯片约束等因素进行比较。从季度的角度来看，考虑到第一季度对汽车行业来说是较弱的，其收入同比下降了6％。

One last quick note then before we wrap up, Tesla scope is reporting that they've received two reports this morning that FSD beta version 11.4.2 has gone out internally to some employees. Sounds like 11.4.1 may not have been as broadly released internally. So hopefully this is a good sign that we're getting pretty close to seeing an 11.4 release beyond employees.

在我们结束之前，还有一个快速提示，特斯拉的范围报告称，他们今天早上收到了两份报告，称FSD测试版本11.4.2已内部发布给一些员工。看起来11.4.1可能没有在内部广泛发布。因此，希望这是一个好迹象，我们即将看到11.4版本不仅仅是员工使用。

Alright, that is it for today then. As always, thank you for listening. Make sure you're subscribed and signed up for notifications. And also find me on Twitter at Tesla Podcast. And we'll see you tomorrow for the Wednesday May 3rd episode of Tesla Daily. Thank you.

好了，今天的节目就到这里了。一如既往的感谢大家的收听。请确保您已订阅并开启了通知功能。同时您也可以在Twitter上关注我的账号Tesla Podcast。我们明天将会为大家呈现5月3日周三的特斯拉日报。谢谢。