Harvard i-lab | Art of the Scientist with Ash Maurya
发布时间 2013-08-21 21:32:57 来源
摘要
If you're following Lean Startup, then you know a critical piece is running experiments to validate your assumptions. But how do you craft the right experiments? Listen in to Ash Maurya, author of Running Lean and creator of LeanCanvas, to hear his latest ideas around crafting effective experiments that lead to breakthrough insights.
It's no accident that some of the biggest breakthrough business ideas have evolved from seemingly small and often unintended discoveries. Iterative innovation through experimentation isn't just limited to the "starting-up" stage but can be continuously applied to any organization bringing new products to market. Companies like Google, Amazon, Apple, Facebook, and Intuit all employ a culture of continuous experimentation in everything they do. But even though we have learned a lot about the mechanics of running innovation experiments through methodologies like the Lean Startup, crafting effective experiments that lead to breakthrough insights is still considered more art than science.
Ash Maurya is the author of "Running Lean: How to Iterate from Plan A to a plan that works" and the founder of Spark59 whose mission is helping entrepreneurs succeed. Driven by the search for better and faster ways for building successful products, Ash has been rigorously testing Lean Startup techniques for the past 3.5 years. He serves as a mentor to several accelerators including TechStars, MaRS, Capital Factory, and has worked with companies from one-person startups to large enterprises like Intel, Dell, and Amazon. He continues to share his ongoing learning on his blog and by way of workshops and bootcamps that he teaches around the world.
(Ash's mic wasn't on for the first 2 minutes of the presentation - the audio improves significantly around the 2 minute mark).
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