The Biggest Mistake People Make When Negotiating

JOIN BRIAN AT THE TURN 2027 Join Brian Buffini and the Buffini & Company team for two days of coaching, business strategies, and inspiration designed to help you take your business to the next level. Learn more:   The Turn - One room. Two days. Four cities. GROW YOUR BUSINESS BY REFERRAL Ready to build a business powered by relationships, referrals, and a proven system? Discover how Buffini & Company coaching can help you reach your goals. Schedule a FREE Business Consultation:  The Brian Buffini Show | Business, Personal Growth & Success ━━━━━━━━━━━━━━━━━━━━━━━ Want to become a better negotiator? Brian Buffini shares the proven strategies that helped him negotiate thousands of deals and become the agent his clients wanted to refer. The biggest mistake people make when negotiating isn't always about money. It's becoming emotionally attached, losing patience, or forgetting what matters most to the people involved. In this episode of The Brian Buffini Show, Brian explains why great negotiation is a skill anyone can develop, how to recognize when it's time to walk away, and why getting the best deal doesn't always mean you've won. Drawing on decades of real estate experience, Brian shares lessons from his mentor, the negotiating techniques he's studied throughout his career, and unforgettable stories about the emotional side of buying and selling a home. You'll learn: Why being willing to walk away creates negotiating power  How to stay professional when emotions run high  Why patience and silence can work in your favor  How to understand what buyers and sellers really value  Why winning a deal can still cost you a client  How to communicate your value and earn more referrals Brian and Ethan Beute also explore a remarkable negotiation involving a seller who accepted $8,000 less for his home, and the lesson every business professional can learn from it. Whether you're a real estate agent, business owner, or someone who wants to negotiate with more confidence, these principles will help you protect relationships, create better outcomes, and build long-term trust. Subscribe to The Brian Buffini Show for more practical strategies on business, mindset, motivation, and personal growth. ━━━━━━━━━━━━━━━━━━━━━━━ CONNECT WITH THE BRIAN BUFFINI SHOW:  Website: https://www.thebrianbuffinishow.com  Facebook: https://www.facebook.com/buffiniandcompany  Instagram: https://www.instagram.com/buffiniandco  YouTube: https://www.youtube.com/@TheBrianBuffiniShow

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