Carbone CEO Eric Skae Lost $3.2M Before Building a $100M Sauce Brand | Built Different' one

Eric Skae started in beverage with a van and a truckload of water, distributed AriZona Iced Tea in its early days, then lost $3.2 million of his own money bootstrapping New Leaf Iced Tea. He went on to run Rao's sauce business and now leads Carbone Fine Food, which he says has passed $100 million in retail sales. The Carbone Fine Food CEO tells Ian Schwartzman why he tasted every batch in year one, why he prices a dollar above Rao's, why he trusts in-store demos over TV ads, and why everything in this business happens at the shelf. Timestamps 00:00 Intro 01:11 A cook, not a chef 01:53 Why a brand needs a soul 03:18 Family dinners and tasting every batch 04:51 What distribution teaches you 06:18 Routing 212 7-Elevens with paper maps 07:50 From flipping houses to beverage routes 08:39 How AriZona kept it simple 09:34 Bootstrapping New Leaf Iced Tea 11:44 Losing $3.2 million and starting over 13:26 Scaling Rao's 14:41 Premium pricing and penetration over awareness 15:19 Not a sauce company 16:38 Taste test straight from the jar 17:32 The billion-dollar goal 19:16 150 Whole Foods in 60 days 20:38 6,000 demos and a 49% repeat rate 21:48 Center Cut Cards #Carbone #Raos #Entrepreneurship #BuiltDifferent #YahooFinance == AlphaSpace by Yahoo Finance: A Professional-Grade Investment Platform Built for Everyday Investors. 👉 https://finance.yahoo.com/about/promos/gold/alphaspace?ncid=100003571

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