A cowboy boot has no laces, which is a problem if you only sell online

A permitting delay pushed back the Detroit opening by a week. Two women had booked babysitters and driven an hour to get there. When the store team found out they had come from Canada and the company cannot ship across the border, two associates got in a car and took the gift over themselves. Nobody asked a manager first. David Lafitte runs Tecovas, the Austin boot brand that sells online and now has more than fifty stores with a bar in each one. He tells Elizabeth Gore why opening fifteen more is a hiring question rather than a money one, and how the brand drifted off course a millimeter at a time. Featuring David Lafitte, President and CEO, Tecovas Timestamps 0:00 Tax break: The SBA is funding veteran business centers 1:29 A Texas boot company and a man with sixty pairs 3:16 Going from UGG and HOKA to cowboy boots 4:07 The founder who got turned down by two business schools 5:20 Selling boots online before anyone else did 6:38 The Warby Parker of cowboy boots 7:03 A boot has no laces, so the fit is fixed 7:31 Buying ad space on Yellowstone 7:56 Country music is not just a Texas thing anymore 9:22 What radical hospitality actually means 10:58 There is a bar in every store 11:50 Being the vendor your factory would choose 13:07 Detroit: The opening that got pushed a week 13:56 They drove it across the border themselves 14:07 Nobody called a manager 15:02 Fifteen hundred people, and why that number governs everything 16:21 Opening stores is a hiring question, not a money question 17:59 Leon, Mexico, the boot capital of the world 21:00 Why tariffs have not bitten yet 22:13 The dirty unicorn: The brand got diluted 23:38 Pulling spend out of upper funnel, and the dip that followed 24:35 It goes wrong a millimeter at a time 25:33 Opening in SoHo without softening anything 26:54 What Yeti got right 28:00 The artifact: An autographed Unreasonable Hospitality 30:20 His small business shout-outs 32:41 Opal's advice about boots and wits #Tecovas #cowboyboots #retail #founderstory #TheBigIdea #YahooFinance == AlphaSpace by Yahoo Finance: A Professional-Grade Investment Platform Built for Everyday Investors. 👉 https://finance.yahoo.com/about/promos/gold/alphaspace?ncid=100003571

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