Seale on New, Kent/Salicco on co-marketing, Meisinger on Fixed | Daily Dealer Live

Today's show features: - James Seale, Managing Partner & General Manager at Parkway Family Auto Group - Jamie Kent, Chief Strategy Officer at Overfuel - Michael Salicco, CEO at On.Page - Michael Meisinger, CEO at Mauer Auto Group This episode is brought to you by: Zurich North America – Turn everyday service visits into opportunities to build customer loyalty and long-term dealership value with Zurich Lifetime Repair. Give customers greater confidence in choosing your dealership, knowing covered parts and labor are warrantied for as long as they own their vehicle. Stand out, drive return visits and increase retention—without disrupting existing processes. Learn more: https://carguymedia.com/4i47vD8 Overfuel – Overfuel is the new technical standard in automotive websites, proven to grow sales by 30%+. Whether you need more revenue or better support, they’ve got you covered. Request a demo at overfuel.com/demo [8:58] First up, James Seale, Managing Partner and General Manager at Parkway Family Auto Group. He's opening a ground-up Kia store near Houston with nearly 30 service bays and a seven-day quick lube and car wash, and he's betting the whole thing on one idea: the only real difference between his store and the one next door is the people inside it. He'll explain what that looks like on a busy Saturday and how he'll know it's working. [23:30] Then Jamie Kent, Chief Strategy Officer at Overfuel, and Michael Salicco, CEO of On.Page, join us fresh off this morning's exclusive partnership announcement. Their message to dealers: stop celebrating a 3% website conversion rate. We'll ask what a realistic number looks like, how On.Page identifies the shoppers who leave without filling out a form, and where this isn't the right fit. [40:42] And rounding things out, Michael Meisinger, CEO of Mauer Auto Group. Michael says fixed gross is up 25% and total service hours are up 20% across his three Twin Cities stores. We'll dig into what drove it, where the shop capacity came from, how mobile service fits in, and what a single-point dealer could copy this month. Check out Car Dealership Guy's stuff: CDG Circles ➤ https://cdgcircles.com/ CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com

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