How to Run a Political Campaign in the TikTok Era (And How Not To)
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摘要
Most of us stopped watching traditional TV a long time ago. Political campaigns, meanwhile, still spend most of their ad money there.Rob Flaherty has been trying to change that from inside Democratic politics. He’s been the digital guy for Hilary Clinton, and then Joe Biden, and then Kamala Harris’ 2024 campaign. (Here’s his post-mortem of that one.) Now he runs a political shop of his own.
We talk about why campaigns are still built around TV ads; why campaign consultants have financial incentives to keep buying them; and what it takes to reach voters who live on TikTok, YouTube, podcasts, group chats, and algorithmic feeds instead.
We also talk about the difference between paying creators and earning their attention, why some candidates can make social media work without becoming AOC or Zohran Mamdani, and why the next real wave of political innovation may come from the 2028 primaries.
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