How This Founder Bootstrapped A Multimillion-Dollar Business From Scratch

When a grueling Capitol Hill commute and a forgotten breast pump part led to a workplace meltdown, Sarah Wells realized she had two choices: keep struggling in her high-tempo career or build the solution herself. With zero fashion background, no outside investors, and a first order of 500 bags, Wells bootstrapped her way from public policy to a multimillion-dollar e-commerce brand. But over a decade later, sudden 100%+ international tariffs threatened to shut down her supply chain overnight. In this episode of Forbes’ The Pursuit, Wells shares the honest reality of pivoting careers, getting your first 60 customers without social media ads, dodging supply chain crises, and why she’s returning to her policy roots to advocate for small business owners. 0:00 - Introduction 0:55 - The Capitol Hill Meltdown That Sparked An Idea 4:36 - Bootstrapping 500 Bags With Zero Fashion Experience 7:02 - The 2020 Social Media Push 8:34 - Surviving 100%+ Tariffs & Supply Chain Shocks 10:34 - Returning To Policy To Advocate For Small Businesses Subscribe to FORBES: https://www.youtube.com/user/Forbes?sub_confirmation=1 Fuel your success with Forbes. Gain unlimited access to premium journalism, including breaking news, groundbreaking in-depth reported stories, daily digests and more. Plus, members get a front-row seat at members-only events with leading thinkers and doers, access to premium video that can help you get ahead, an ad-light experience, early access to select products including NFT drops and more: https://account.forbes.com/membership/?utm_source=youtube&utm_medium=display&utm_campaign=growth_non-sub_paid_subscribe_ytdescript Stay Connected Forbes newsletters: https://newsletters.editorial.forbes.com Forbes on Facebook: http://fb.com/forbes Forbes Video on Twitter: http://www.twitter.com/forbes Forbes Video on Instagram: http://instagram.com/forbes More From Forbes: http://forbes.com Forbes covers the intersection of entrepreneurship, wealth, technology, business and lifestyle with a focus on people and success.

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