Channeling Rage, Rolling Calls & Building an Entertainment Empire | Ari Emanuel, WME & TKO

Ari Emanuel is the co-founder of Endeavor, executive chair and CEO of TKO, executive chairman of WME Group, and founder of MARI. We talk about his $4.2 billion bet on the UFC, the ESPN deal that proved it right, lessons from Egon Durban and David Geffen, and how constantly making calls creates opportunities you can’t plan for. Ari also opens up about dyslexia, decades of insecurity, and learning to enjoy his life without losing the drive that built his businesses. Show notes: https://www.davidsenra.com/episode/ari-emanuel David Senra X: https://x.com/davidsenra Instagram: https://www.instagram.com/davidsenra LinkedIn: https://www.linkedin.com/in/davidsenra Facebook: https://www.linkedin.com/company/senrashow Threads: https://www.threads.com/@davidsenra Spotify: https://spti.fi/TVrr557 Apple Podcasts: https://apple.co/4msoZtb Ari Emmanuel X: https://x.com/AriEmanuel Instagram: https://www.instagram.com/arielemanuel LinkedIn: https://www.linkedin.com/in/ariemanuel Chapters 00:00:00 The UFC negotiation that blew up 00:03:33 Meeting Egon Durban and buying IMG 00:07:30 Betting $4.2 billion on the UFC 00:15:16 Getting the ESPN deal done 00:22:58 Taking over William Morris 00:30:02 Starting Endeavor with a table and a phone 00:32:53 Why you won’t remember the extra $400 million 00:35:01 Stop telling yourself stories 00:39:21 David Geffen: Get in traffic and get hit 00:45:19 Why Ari rolls the calls 00:49:35 Building your own school of entrepreneurship 00:51:56 Learning from Elon Musk and betting on live events 00:53:58 Learning from Hollywood’s greatest agents 01:00:23 Outgrowing rage without losing ambition 01:10:10 Psychedelics, purpose, and letting go of legacy 01:18:18 How Entourage changed Ari’s life 01:22:32 Ari never had a plan B

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