Stagwell CEO: The data said keep the Sydney Sweeney ad running

Mark Penn was Bill Clinton's White House pollster and later chief strategy officer at Microsoft. He founded Stagwell in 2015 and took it public through a reverse merger in 2021. In this conversation he tells Brian Sozzi how Starbucks came to move its US creative account after the review had already been decided, why his firm's analysis told American Eagle to keep the Sydney Sweeney campaign running, and why he thinks Americans treat marketing as something slightly disreputable. Tressie Lieberman is Starbucks' global chief brand officer. Financial figures in this interview are Penn's own. Timestamps 0:00 "New technology is about doing things we always wished we could do" 0:36 Who Stagwell is, and the 2021 reverse merger 1:50 Why nobody had challenged the holding companies in 40 years 2:39 The business today 3:50 How marketing changed: A $2 billion budget and Office 365 4:11 Are you Coke, or are you a diaper? 5:11 The American Eagle campaign, and the analysis behind it 6:28 What the research said about the backlash 7:11 Why he tells clients to attack the competition 8:58 Inside the holding companies, and the Noah's Ark rule 10:03 Good, better, best, and Wagyu 10:47 Whether marketing can save the alcohol industry 11:56 How Stagwell took the Starbucks account 13:03 Why the CMO job is not respected 14:59 Eighteen months, and four or five CMOs per CEO 16:37 Why CMOs do not become CEOs 17:22 Why AI helped his business instead of hurting it 18:53 What AI actually changes about advertising 20:09 Why big brands hide during an election year 21:37 A $12 billion cycle, and the hamburger comparison 22:35 The worst working environment imaginable 22:51 Leadership by influence, from Clinton to Gates #Marketing #Starbucks #PowerPlayers #YahooFinance == AlphaSpace by Yahoo Finance: A Professional-Grade Investment Platform Built for Everyday Investors. :point_right: https://finance.yahoo.com/about/promos/gold/alphaspace?ncid=100003571

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