The toilet paper crisis that changed everything!

Good Time won beauty awards at Allure and Vogue, had loyal customers and was growing. Who Gives A Crap shut it down anyway, because every brief for it sat next to a brief worth a hundred times more. "You would never work on this." Danny Alexander co-founded the toilet paper company that gives away half its profits, and tells Elizabeth Gore why a brand that was working still had to go, what happened the week the sales line went vertical in 2020, and why ten thousand mislabelled boxes shipped with a whoopee cushion inside. Featuring Danny Alexander, Co-Founder and Chief of Product and Purpose, Who Gives A Crap Presented by Block Advisors, built by H&R Block. Timestamps 0:00 The day the sales line went vertical 0:37 Tax break: The Fed moved a quarter point 2:43 Chief of PP, and the title he picked for the acronym 3:03 A co-founder sat on a toilet for 50 hours 3:38 Nobody would fund a low-margin brand giving away half its profits 5:28 Why the wrapper is designed to be left out on display 5:50 Stealing hotel toilet paper in the Peace Corps 6:32 Two billion people have no toilet 7:30 The sanitation graveyard in Ghana 9:06 Bootstrapped to 2021, then they picked their investors 10:05 Moving every global role into one time zone 12:22 The toilet paper panic, and selling out 12:47 The apology ad you could tear off and use 13:17 They could not get into retail, so they built a website 14:32 The dirty unicorn: Ten thousand boxes labelled wrong 15:07 The Whoops Edition, and blaming Phil 16:23 The artifact: A bar of shampoo from a brand they killed 17:17 Why a brand that was working still had to go 19:18 His small business shout-out 21:56 Tax break: What happens if you file late #WhoGivesACrap #DTC #consumerbrands #founderstory #TheBigIdea #YahooFinance == AlphaSpace by Yahoo Finance: A Professional-Grade Investment Platform Built for Everyday Investors. 👉 https://finance.yahoo.com/about/promos/gold/alphaspace?ncid=100003571

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