He was 14, cold-calling car dealers. His dad had already called ahead.

Justin Baer built Collars & Co. around a complaint: a dress shirt under a sweater is miserable to wear. His seven-year-old filmed the TikTok. The first month did $40,000 on one white shirt. He tells Elizabeth Gore why the goal of a cold call should be the rejection, how his stores turned that into a five-no target on the shop floor, and what he found out thirty years after his first sales meeting as a fourteen-year-old with a media kit made in Microsoft Word. Featuring Justin Baer, Founder and CEO, Collars & Co. Presented by Block Advisors, built by H&R Block. Timestamps 0:00 The goal is to collect the no's 0:21 Tax break: holiday shipping prices are going up 1:40 The dress collar polo, and where it came from 2:34 The etiquette course that turned into a texting business 3:20 One question changed the entire pitch 4:38 Fourteen years old, with a media kit made in Word 6:00 What he learned about that meeting thirty years later 7:15 It's never too late, but it's later than you think 8:00 Why a dress shirt under a sweater never works 8:30 His seven-year-old told him to make a TikTok 9:10 Forty thousand dollars in a month, on one white shirt 13:42 He filled in the Shark Tank form at half past eleven at night 15:08 Make the no the goal 17:13 Five no's before the customer leaves 18:02 A live role play on the shop floor 21:08 Going from ten million to a hundred is a different game 24:24 The dirty unicorn: a contract nobody read closely enough 26:13 Why the ten thousand dollar Instagram post stopped working 30:02 His father's name plate 31:57 Tax break: what the OBBBA changed #CollarsAndCo #menswear #founderstory #coldcalling #TheBigIdea #YahooFinance == AlphaSpace by Yahoo Finance: A Professional-Grade Investment Platform Built for Everyday Investors. 👉 https://finance.yahoo.com/about/promos/gold/alphaspace?ncid=100003571

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