This Week In Social Media - Simon Mainwaring on This Week in Social Media--Live Pilot
发布时间 2011-08-25 02:32:13 来源
摘要
0:00-1:00 We're here today on the This Week in Social Media pilot episode!
1:00-1:45 My guest today is Simon Mainwaring of We First (wefirstbranding.com).
1:45-3:00 Tell us about your recent work with charitable organizations and how that shifted your thoughts on branding, Simon.
3:00-4:00 So far big businesses haven't done spectacularly well, have they? Are there any examples of companies really doing a great job in social media?
4:45-9:00 Are there any examples of companies who were lagging behind and are now struggling to catch up?
9:00-10:30 So if you attempt to control the conversation too much, you're inevitably going to get backlash, right?
10:30-12:30 When you say the company needs to become human, you mean that there's no single individual behind the brand? Is that a big shift for some companies?
12:30-13:30 It's interesting that companies are now hiring Chief Listening Officers, just to make sure the customers are being heard.
13:30-17:45 You bring up the notion of trust a lot in your book. I think this stems from a brand's desire to over-control the message. What are your thoughts?
17:45-19:30 So one message to brands is that you have to participate or your voice will be lost, right?
19:30-20:15 We're taking a look at the top trends on Twitter this week--the Jersey Shore, Justin Bieber and Harry Potter all made the list.
20:15-21:15 How does a big brand work itself into these conversations?
21:15-23:30 Simon talks about how Mountain Dew crowd-sourced the selection of their new flavors and how Levi's crowd-sourced the selection of their new brand faces.
23:30-25:30 Will social media prompt brands to act in a more ethical fashion?
25:30-27:00 I hear a lot of CEOs who say that Twitter just isn't for them. What do you say to those people?
27:00-29:00 So what's the best way to get started? What do you tell a company to do first?
29:00-31:00 How does a company establish what they stand for as a brand? How do they define it?
31:00-33:00 People have been using Twitter as a means of organization when other communication methods aren't available. What are your thoughts on this?
33:00-34:45 In my opinion, Facebook has given us a big reason to be distrustful of their service, and now Google has walked in and positioned themselves as a hero.
34:45-36:30 Simon: We are now in the data trading businesses. Look at someone like Lady Gaga launching her own Little Monsters social network.
36:30-38:15 I think the shift is that we, as consumers, can now demand an equal amount of privacy.
38:15-41:00 So consumers are going to re-seize control of the conversation? How?
41:00-41:15 Thank you for joining us today Simon!
We want to hear from you! Tell us who you'd like to see as a guest and what hot topics in social media you're interested in at twisocialmedia@thisweekin.com
FOLLOW ON TWITTER
Robert: @superplex
This Week in Social Media: @TWiSocialMedia
Simon: @simonmainwaring
A special thank you to the members of the TWiSM Producer Program! To join them in helping guide the course of the show, go to thisweekinsocialmedia.co
Executive Producer Mary Ann Halford
Associate Producer William Doom
Supporter Armand Konan
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