How AI Is Breaking the Internet (and What to Do About It) | Matthew Prince | TED

For the past 30 years, surviving as an internet business meant getting people to click on your website. But AI is now making that thousands of times harder, says Matthew Prince, CEO of Cloudflare, one of the world’s largest internet networks. He makes the provocative case for a different deal — whereby tech companies actually pay people for creating content that feeds their AI models. (Recorded at TED2026 on April 16, 2026) Join us in person at a TED conference: https://tedtalks.social/events Become a TED Member to support our mission: https://ted.com/membership Subscribe to a TED newsletter: https://ted.com/newsletters Follow TED! Instagram: https://www.instagram.com/ted LinkedIn: https://www.linkedin.com/company/ted-conferences TikTok: https://www.tiktok.com/@tedtoks Facebook: https://facebook.com/TED X: https://www.twitter.com/TEDTalks The TED Talks channel features the best talks and performances from the TED Conference, where the world's leading thinkers and doers give the talk of their lives in 18 minutes (or less) — plus originals, podcasts and exclusive content. Look for videos on Technology, Entertainment and Design as well as science, business, global issues, the arts and more. Visit https://TED.com for our entire library, transcripts, translations and personalized recommendations. Watch more: https://go.ted.com/matthewprince https://youtu.be/YCldrsmxi_s TED videos may be used for non-commercial purposes under a Creative Commons License, Attribution–Non Commercial–No Derivatives (or the CC BY – NC – ND 4.0 International) and in accordance with the TED Talks Usage Policy: https://www.ted.com/about/our-organization/our-policies-terms/ted-talks-usage-policy. For more information on using TED for commercial purposes (e.g. employee learning, in a film or online course), submit a request at https://media-requests.ted.com #TED #TEDTalks #AI #Internet

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