- Venture Capital - Reece Pacheco of Shelby.tv

Mark sits down with Shelby.tv founder and CEO Reece Pacheco. They talk about how to make video social, how to pivot a business as a team, as well as improving discovery and monetization strategies for video content. Time Codes: 00:00- INTRO My guest is the CEO of Shelby.tv, tune in to hear more! 00:47 Welcome to This Week In Venture Capital, our guest is Reece Pacheco of Shelby.tv 1:45 Reece, what is your background story? 3:00 What was HomeField? 4:00 What is the economic model of HomeField? 5:10 Was HomeField useful as a recruiting vehicle? Mark and Reece talk marathons 8:20 What was the epiphone that made you change from HomeField to Shelby? 10:30 How Mark was the "Simon Cowell" of Shelby.tv 12:45 What is Shelby.tv trying to do? What is your vision? 15:00 How do you make a video viral? 17:00 Explanation of how Shelby makes video social 18:02 Will Shelby be able to adapt, to pick videos for you? 18:38 Will Shelby turn lean-forward content into lean-back content? 22:59 So you'll be able to curate favorites? 24:16 How far back will Shelby go back in your Twitter history? 24:43 How does Shelby plan to make money? 25:00 Everyone is becoming a publisher 25:20 Why don't you like traditional advertising? 27:00 Let's talk about Mac Vs. Pc and traditional advertising 28:00 Maybe it's a testament to how enthusiastic I was about your original product, that I'm resistent. 28:35 Mozy Pro Ad 30:40 Let's talk more about social viewing. Do you try and get users Tweeting at each other? 35:00 are you Flipboard for video? 41:10 On Shelby do you imagine having channels? How are you going to improve discovery? 42:27 If content is King, then context is its Crown 45:00 Fenwick & West Ad 49:00 Is cable dying? What's going to move into that space? 49:49 Marks responses to what Apple is doing. 51:25 Why Apple Tv isn't good. 52:25 YouTube has the entire market to themselves. 54:00 Amazon is the smartest company on the Internet, and discussion of the Kindle Fire. 56:04 Hulu! For the first time, Mark thinks Hulu can succeed 1:00:40 YouTube gave out millions of dollars for 18 months of exclusivity. What YouTube has locked up all the digital media shortform content producers for the next 18 months. 1:02:00 The future of the Internet is video. 1:03:50 Openness needs to win. 1:22:56 Wrapping up! Thanks to Mozy and Fenwick & West, and thanks Reece!

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