- Startups - Yaron Galai of Outbrain - TWiST #208
发布时间 2011-11-22 18:31:29 来源
摘要
0:00-4:00 Hi everyone, on TWiST today we have guest Yaron Galai of Outbrain.
4:00-6:30 Thank you to Squarespace for sponsoring the show. Go to squarespace.com/twist to save 20% for six months.
6:30-7:30 Welcome to Yaron!
7:30-8:00 You served for six years in the Israeli navy?
10:30-12:00 What happened to the asset? Is it still operating inside of AOL?
12:00-15:00 What is the mission of Outbrain?
15:00-15:45 So you saw that publishers were broke and wanted to turn this into a revenue opportunity?
15:45-17:30 What's the average a publishers gets per click on these stories?
18:30-19:45 How much of this was inspired by Tony Hsieh's Link Exchange bought by Microsoft?
19:45-20:45 What do you do to make sure that the ads are classy?
20:45-22:00 How do you think publishing has changed in the last 10 years?
25:00-26:30 How do you lobby prospective clients on why the design and UX is a critical factor?
26:30-30:00 Thank you to GoToMeeting for sponsoring the show--use the promo code START for a free trial! Everyone thank @GoToMeeting on Twitter for their support!
30:30-34:15 Let's talk about video. Are a lot of the people leveraging Outbrain serving up video links? If you pay a nickel, is that $50 CPM?
35:15-36:00 Question from the chat: How meaningful is the blog segment of Outbrain's business?
36:00-37:15 How do you deal with the fact that so many ad networks are hounding publishers for distribution?
39:00-41:30 How do you keep people inside the company focused?
41:30-42:30 Have you always had a co-founder? Have you never thought about just doing it yourself and just doubling up on the equity?
44:00-46:00 Jason tells the story of when he had to fire an employee he caught watching video at work.
46:00-51:00 Yaron, what's the craziest experience you've had with an employee?
51:30-52:30 Let's take an Ask Jason call. Anson, what's your question?
52:30-53:30 Jason's advice: If you want to sell it, you should package it and find a domain name broker and make a case for the sale.
56:45-57:00 Jason's advice: Making your intentions public is a great way to build interest.
57:00-57:15 Thank you to everyone for joining us today, we'll see you next time!
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