- Startups - Jim Lanzone of CBS Interactive - TWiST #217
发布时间 2011-12-21 04:48:51 来源
摘要
0:00-1:45 Welcome everyone, we're here today at CNET studios at CBS Interactive with their CEO, Jim Lanzone.
1:45-3:00 You know Jim from running Ask.com and Clickr. When you were on the program the last time, you had about ten employees and now you have over a thousand here at CBS.
3:00-5:30 Thank you, SurveyMonkey, for sponsoring the show. Everyone remember to thank them @surveymonkey!
5:30-7:15 You were on the program almost two years ago to tell us about Clickr. How did you go from running that to running CBS Interactive?
7:15-8:45 How did you decide that the time was right to sell Clickr?
10:00-11:00 And then CBS bought CNET, who was a big in the advertising space and who was also coveted by AOL, right?
11:00-12:30 How much of the acquisition was CBS needing you versus needing Clickr.
12:30-15:00 You consider yourself a branded house, as opposed to a house of brands, right? What's the biggest challenge there?
18:00-19:15 Jim: We just launched the CNET iPad app and it's already the number two news app.
19:15-23:15 How are the online properties and broadcast TV working together?
24:45-27:00 Thank you to MailChimp for sponsoring the show. Everyone thank them @MailChimp!
27:00-30:30 Are we going to see CBS buying some more teams and companies or building from within?
30:30-34:00 Two of my favorite sites are Chowhound and Metacritic, but they're very niche. What do you do with smaller sites like that?
35:00-37:00 Why isn't CBS including stats from Metacritic on every program? Why isn't there more tie-in?
37:00-38:30 What about producing shows based on your higher-visibility brands?
38:30-40:00 Do you think the budgets for online programming will increase dramatically in the future?
40:00-41:00 How important is video? How much of the revenue is video vs. non-video based?
42:15-43:45 Interactive divisions are still entirely different businesses from cable divisions, right?
43:45-46:30 Sometimes there are cultural differences, like when Shira Lazar tweeted under the CBS brand that Steve Jobs had died a month before he did. Tell us about that.
46:30-48:00 Do you see a time when a show like '60 Minutes' could be produced solely for the Web?
48:00-50:45 What's your relationship with YouTube like? How does CBS Interactive view them?
52:15-54:00 So your thesis is that a brand can only mean so many things to a consumer?
54:00-54:30 Jim: Did you see the documentary about A Tribe Called Quest?
54:30-57:45 Jason recounts when he first heard that Apple was working on a TV.
1:00:00-1:00:30 For a guy at a BDC (big dumb company), you're really honest. How are the PR people here, do they mind you doing interviews like this?
1:03:30-1:04:30 What could Yahoo possibly be doing with 20,000 employees?
1:06:45-1:07:30 Jim, thank you for joining us and I wish you continued success. Thank you to SurveyMonkey and MailChimp for sponsoring the program.
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