Fixed Ops Friday w/ Diana Lee, Felicia Barr, & Bobby Perkins | Daily Dealer Live

Today's show features: - Diana Lee, CEO and Founder at Constellation - Felicia Barr, Service Director at Bertera Auto Group - Bobby Perkins, Fixed Operations Director at Lexus Montgomery & Toyota of Montgomery This episode is brought to you by: Digital Dealer – Lost opportunities and slow processes are quietly draining your dealership's bottom line — Digital Dealer fixes that with real sessions, hands-on labs, and live demos covering sales, service, marketing, and AI, so you walk away with strategies you can use the second you're back on the lot. Join us September 22–23 in Detroit and bring your whole team. Register at digitaldealer.com — use code CDG25OFF for a team discount. Check it out at https://digitaldealer.com/ Key Moments: 00:00 Show Kickoff and Lineup 05:20 Auto Industry Headlines 11:15 BYD Nearly Entered US 24:38 AI Marketing and Dealer Data 31:58 Fleet Service and Social Content 39:33 Viral Service Calls 41:16 Sexism and Reenactments 44:21 Career Path and Advice 47:12 Growing Technician Pipeline 52:05 Bobby Joins Roundtable 11:11 | First up, Diana Lee, CEO and Founder of Constellation. Here's a bombshell for every media buyer listening: with Google and Meta rolling out new MCPs, Diana says the days of the middleman buying your ads may be numbered. But that's not even the wildest part, ask her about the time she was tapped to connect BYD with American auto dealers. What happened next? You'll want to stick around for that one. 31:54 | Then we've got Felicia Barr, Service Director at Bertera Auto Group across Chicopee and West Springfield. Felicia made a gutsy call: she ripped commercial and fleet customers out of the traditional retail service model and built them their own dedicated operation. What told her retail service just wasn't going to cut it? She's going to walk us through it. 52:01 | And rounding things out, Bobby Perkins, Fixed Operations Director at Lexus Montgomery and Toyota of Montgomery. Bobby says chasing short-term numbers is a trap and he walked away from it. What flipped the switch on how he builds people and measures performance? He's spilling the strategy. Check out Car Dealership Guy's stuff: CDG Circles ➤ https://cdgcircles.com/ CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com

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