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QuizUp's Thor Fridriksson on his addictive app

发布时间 2013-11-26 21:00:05    来源

摘要

QuizUp is the hottest thing in the App Store right now. Why? It's beautiful, social, and addictive. Everyone one loves trivia, says Founder and CEO Thor Fridriksson. And it's inherently competitive. QuizUp allows you to challenge strangers to matches, chat with them, and get in discussions around anything from physics to Game of Thrones. They go deep about how to develop a great app. Plus, Jason challenges Thor to a match! Never miss an episode! Subscribe in iTunes: Audio (http://bit.ly/TwiStA) || Video (http://bit.ly/TwiStV) Love the show and want to sponsor? We're looking for one more partner for Q1 2014. Email: partners@launch.co. Follow on Twitter: http://twitter.com/QuizUp ============== Thanks to our sponsors. Click here to tweet your support (can edit before sending): http://clicktotweet.com/U5Qn2 You can't afford not to have insurance for your startup. Hiscox Small Business makes it affordable, starting at just $22.50 a month. Sign up: http://hiscoxusa.com/smallbiz New Relic monitors the performance of your application, giving you actionable data. Now supporting Node.js. Get a free This Week in Startups t-shirt when you sign up: http://newrelic.com/twist ============== Follow on Twitter: http://twitter.com/jason http://twitter.com/twiStartups LAUNCH: Launch Ticker: http://launch.co Launch Festival: http://festival.launch.co Special thanks to the members of the TWiST Backchannel Program! ============== Highlights: 2:16 Thank you WeWork for giving us a beautiful space to film the show in San Francisco. 2:24 When did QuizUp come out? And describe the level of success it's had. 3:26 How many downloads now, millions of downloads, right? 3:50 The service has held up, so you must have built it to scale. 4:06 Let's play the game right here (demo). 6:36 You went to this incredible level of insanity. Did your team at any point tell you to stop and get it out? This is the furthest from the minimum viable product. 9:15 Why did your first attempt (a preschool game) fail? 12:20 Thank you Hiscox Small Business. Go to http://hiscoxusa.com/smallbiz and you'll see tailored coverage, a simple process, starts at just $22.50 a month. 13:54 The app has now hit 2m or so registered users. Sequoia got obsessed with it while it was in beta. 16:15 Was the plan always to go from doing these satellite apps with partners to doing a destination app? 17:55 How many questions are in the database? 18:35 How many matches are people playing? 19:00 So you're responsible for losing something on the order of 15% of productivity in Silicon Valley in the last two weeks. 21:27 Do you have a team writing questions? Or do you crowd source them? 23:38 New Relic makes powerful application performance tools. Now with Node.js. Go to http://newrelic.com/twist to get a free This Week in Startups t-shirt! 25:45 What's in the water in the Nordic countries? What makes you guys so good at this? 27:15 I didn't see any monetization in the app. What's your thinking on revenue? 29:15 If you had the TV show Homeland and you wanted to get more viewers, maybe Homeland's on page 2, can I get it on page 1 for $10k a day. 30:00 It's like native advertising, but it's native gaming. 30:15 For Game of Thrones, you do questions but you don't have rights to the video or pictures. 31:10 Could you do "Name this character" and show C3PO from Star Wars? 31:45 Have you thought about that, "Name that tune" kind of thing? 32:00 What's the atmosphere like in your company right now? This is such a high. How do you manage your team during a breakout success? 33:10 How do you keep yourself from being distracted right now? Your phone must be ringing off the hook. How many people have called to buy the company so far? 34:03 How many investors have emailed you? Over 100 or under 100? 34:49 How difficult is it to make this app work across hundreds of different Android devices? 36:40 People must be contacting you to make TV shows. Is that just a distraction? 37:25 What about peer-to-peer gaming/gambling? 41:00 What positions are open right now? So you need Android developers, iOS developers, UX, business development. If you're a BD person at Google, or YouTube, or Facebook, get the hell out of there. Get over to QuizUp. 42:05 So everyone email jobs@plainvanillagames.com 42:20 It probably would be a great idea to raise money right now. 42:50 Do you see yourself as a one-app company? Or a many app company?

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