The future of mobile search, attention in online publishing, and Bing Launch of the Week!
发布时间 2014-04-18 18:57:43 来源
摘要
Yahoo is bidding to become the default search on the iPhone and iPad. And while Marissa Mayer has high-level connections at Apple, including designer Jony Ive, it's very unlikely that Apple will ditch Google and Bing any time soon, according to Danny Sullivan. Founding editor at Search Engine Land, he's covered the world of search for 14 years. No formal presentation has been made yet, but Yahoo is pushing hard toward the pitch, according to internal sources scooped up by Re/code's Kara Swisher.
How do we really focus our attention online? Is the emphasis on clicks and social sharing for web publishers overshadowing the attention that readers give? Namely to high quality content? Tony Haile of Chartbeat wrote an essay for Time based on the company's data, and explains in detail.
Plus, Google snatches Titan Aerospace away from Facebook, Hotel Tonight lets you peek ahead at room rates all next week. And, in the Bing Launch of the Week: editing video of your triumphs inside the PS4, a rolling pocket-sized robot printer is nearing half a million dollars on Kickstarter, and some college hackers have cracked Siri to turn on your lights, play music, and more.
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Bing with video previews in browser, for example, the PS4. It's fully integrated into Siri on iOS 7 and at http://bing.com.
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Highlights:
3:40 - JC: Yahoo! default search on iPhone
4:05 - DS: Yahoo! doesn't have search tech to pitch. Gave that up when they signed deal w/ Microsoft. Would have to put it all back together.
4:50 - DC: When you search through Yahoo!, you're getting Bing search results
6:15 - JC: How important is search when most sites seem to be getting more traffic through social and apps?
8:50 - DC: It's possible, but I don't think so. Now that Cortana has rolled out. Close to Google Now. For them to give up Bing, they're giving up back end.
15:25 - JC: Tony, what sites have crossed over from SEO-driven to Upworthy era?
18:00 - DS: Google's future is just fine. New audience from social. Pie has gotten bigger.
28:38 - Bing launch of the week intro
31:36 - DS: [kid who hacked into Siri] - the idea sounds cool, but my understanding is that it could change at any time.
34:02 - TH: [rolling printer] amazing. That would be a really cool thing to own
42:20 - JC: YouTube intro...they are going to do a specific project with YouTube stars and do TV spots.
43:22 - DS: I think it's smart. Mad Men spot. effective placement.
44:15 - TH: Video for everyone is huge to publishers. Only inventory that's reliably sold out as they go.
50:05 - JC: How do publishers look at Google today, do they trust them?
51:25 - JC: Is part of the value prop of Chartbeat the fact that it's not google analytics?
53:30 - TH: we've been assuming that what people click on, they read, but page view isn't a measure of content, but link to content. Dramatic percentage aren't reading. On standard page, 55% won't make it past 15 seconds.
55:17 - DS: I like that insight.
56:05 - DS: as small publisher, we'll think of headlines as much as anyone else and want to attract clicks, but we're not a Buzzfeed. 57:10 - How does this affect advertising?
57:17 - TH: Of the Attention and quality. Longer attention, greater ability to recall ad. Time and attention.
58:40 - JC: Medium.com, telling people how long read is going to be. Is this a trend?
1:00:00 - TH: When You have to compete with the sum of human knowledge to get their attention for 5 minutes, that's amazing.
1:02:20 - JC: Tony, new metric that will be engagement level? Do we track engagement?
1:02:40 - TH: happening now. Track, down to ad placement, how long time spent with ad. DIfferent view of pages. Old heuristics out.
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