AI Already Killed This Dealership Job

Matt Muilenburg says most dealers have no idea how much artificial intelligence is already running through their stores. He argues the real risk isn't slow adoption, it's the AI that's already working unmanaged inside the building, and that the dealers who wait the longest to get organized around it will be the ones who lose customers first. Matt Muilenburg is the Chief Product Officer at Impel, a company building the AI platform used by thousands of dealerships to run sales, service, and fixed operations. He has spent thirty years working inside dealer technology, starting at the Cobalt Group in the early internet era, and has spent the last several years focused on how artificial intelligence changes dealership operations day to day. He explains: ◼ Why 100 percent of dealerships are already using AI, even though more than half of dealers don't realize it ◼ Why the smallest, single-point dealers have the most to lose by not investing in AI ◼ Which dealership job AI is already replacing, and which ones are next ◼ Where to spend your first AI dollar, and why fixed operations should come first ◼ Why he tells dealers to treat an AI tool like a new hire, not a piece of software Topics: 00:55 AI Bet Ends In Utopia Or Recession. 07:15 The Exact Date Showrooms Die. 09:55 The Trade-In Lead Killing Profits. 12:20 AI Forces Massive Dealership Consolidation. 18:40 Smallest Dealers Face Biggest Existential Risk. 21:40 First $100K Goes To Fixed Ops. 23:10 AI Alerts Managers To Equity In Service Lane. 25:00 50% Of Dealers Use AI Unknowingly. 27:00 Employee ChatGPT Use Is A Legal Timebomb. 31:50 Treat AI Like An Employee, Not Software. 37:10 BDC Role Obsolete Within 12 Months. 41:30 AI Finally Fixes Car Sales' Toxic Economics. This episode is brought to you by: 1. @DigitalDealerConference - At Digital Dealer, you can explore the latest solutions for marketing, CRM, AI, fixed ops, digital retail, and more, all in one place. Join us September 22–23 in Detroit and register today at DigitalDealer.com. Use code CDG25OFF at checkout and bring your team for a generous discount. Vitis @ https://carguymedia.com/4hWiKim 2. @Uber - The true cost of moving your service customers is bigger than it looks. Spend slips through in places that never hit an invoice: uncapped trips, unreconciled warranty rides, fleet upkeep, and admin time. Uber for Business pulls courtesy rides and reporting into one dashboard, so you can see what you're spending and set limits that hold. Book a demo, and they'll buy you lunch with an Uber Eats gift card. Visit https://businesses.uber.com/CDG to get started. 3. @GetImpel - Meet the AI Operating System built for a new era of automotive retailing. From CRM to service bay, from website to DMS, it unifies and orchestrates every part of your dealership operations—and your customer lifecycle. Visit @ https://impel.ai/ and discover how Impel AI turns routine interactions into VIP experiences. Check out Car Dealership Guy’s stuff: For dealers: CDG Circles ➤ https://cdgcircles.com/ Industry job board ➤ http://jobs.dealershipguy.com Dealership recruiting ➤ http://www.cdgrecruiting.com Fix your dealership’s social media ➤ http://www.trynomad.co Request to be a podcast guest ➤ http://cdgguest.com For industry vendors: Advertise with Car Dealership Guy ➤ http://cdgpartner.com Industry job board ➤ http://jobs.dealershipguy.com Request to be a podcast guest ➤ http://cdgguest.com Car Dealership Guy Socials: X ➤ https://www.x.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ https://www.dealershipguy.com

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