Nir Eyal (author) & Sahil Jain (CEO AdStage) on getting users in the door & "Hooked" on your product
发布时间 2015-02-13 21:02:09 来源
摘要
Today’s show is our 7th episode from the Launch Incubator series! Over 12 weeks, 7 companies are learning how to make game-changing startups under the guidance of the best in the business. Our first guest speaker is Nir Eyal, consultant and author of “Hooked: How to Build Habit-Forming Products.” Nir teaches us “The Hook Model,” which is an experience designed to connect the user’s problem with your solution so that using your product becomes a habit. Nir walks us through the four parts of “The Hook”: Trigger, Action, Reward, and Investment. Second is Sahil Jain, CEO & Cofounder of AdStage, who covers how they grew to 10,000 business-to-business sign-ups using a combination of content marketing and low-cost paid advertising. Sahil explains the types and benefits of each, and gives detailed examples of how to implement each within your company. If you want more users, and have them engage with your product habitually, you need to listen to this episode!
Never miss an episode! Subscribe in iTunes: Audio (http://bit.ly/TwiStA) || Video (http://bit.ly/TwiStV)
Full show notes, including key takeaways, links, and analyses: http://goo.gl/905A4P
==============
Thanks to our sponsors. Click here to tweet your support (can edit before sending): http://ctt.ec/Xzl0b
Squarespace. Build it Beautiful. Celebrating 10 years of making it fast and easy to create an exceptional-looking website! Get 10% off your first purchase at squarespace.com/twist.
InVision. Find out why so many hot startups are using InVision to prototype, present & collaborate on design in real-time. Sign-up for a 90-day free trial today at: http://invisionapp.com/twist.
==============
Follow on Twitter:
http://twitter.com/nireyal
http://twitter.com/sahilio
http://twitter.com/adstage
http://twitter.com/launchincubator
http://twitter.com/jason
http://twitter.com/twiStartups
Launch Ticker: http://launch.co
Launch Festival: http://festival.launch.co
Show notes powered by CastScoop. Subscribe here: http://www.CastScoop.com
Special thanks to the members of the TWiST Backchannel Program!
GPT-4正在为你翻译摘要中......
