Why Automakers Tried to Blacklist The Car Mom

Today I'm joined by Kelley Stumpe, Founder & CEO at The Car Mom. Kelley Stumpe has built the largest online following of car-buying moms in the country, and she has never taken a dollar from a manufacturer to do it. That refusal has gotten her blacklisted from press events and cut off from loaner cars, but it has also made her the most trusted voice family car shoppers turn to. Kelley breaks down why 80% of sales training focuses on closing and only 20% on the product, why the flame retardant chemicals sprayed inside every car interior are the next consumer flashpoint, and why dealers who build real family-first experiences at their stores are sitting on an untapped edge. This conversation is a blueprint for any dealer trying to win the trust of the household decision maker. Topics: 00:20 Why Dealers Don't Take Families Seriously Enough. 01:45 Why Cup Holders Matter More Than Horsepower. 04:00 The Most Car Seat-Friendly SUV On The Market. 06:30 Why Selling To Women Isn't Different. 09:30 The Seven-Door Car Every Parent Wants. 11:30 Why Salespeople Know Nothing About Their Cars. 13:45 The EV Concern Every Mom Has. 17:30 How To Market To Moms Like Pop Culture. 20:30 The Free Event That Drives Family Business. 27:10 Why Kelley Stays Undisputed. 36:00 The New Website Every Mom Will Use. 41:15 The 100,000-Mile Secret Every Family Needs. This episode is brought to you by: 1. @DigitalDealerConference - Whether you're a GM, marketing director, sales leader or fixed ops manager, you'll find solutions built for the numbers you're accountable for, live and ready to demo at Digital Dealer, happening September 22-23 in Detroit. Register today @ DigitalDealer.com and Visit @ https://carguymedia.com/4pkpCbf 2. @Podiumsoftware - the AI platform trusted by one in three dealerships. Podium helps dealers consolidate sales, service, messaging, and voice into one connected system that actually runs the work. If your AI isn’t driving real outcomes, it’s time to take a closer look @ https://www.podium.com/car-dealership-guy. 3. CDG Dealer Platform – Dealer intelligence, all in one place. Benchmark your performance against thousands of rooftops, access verified vendor feedback from fellow dealers, and discover what's working across the industry right now. Give your dealership a competitive edge @ CDGApp.ai. Check out Car Dealership Guy’s stuff: For dealers: CDG Circles ➤ https://cdgcircles.com/ Industry job board ➤ http://jobs.dealershipguy.com Dealership recruiting ➤ http://www.cdgrecruiting.com Fix your dealership’s social media ➤ http://www.trynomad.co Request to be a podcast guest ➤ http://cdgguest.com For industry vendors: Advertise with Car Dealership Guy ➤ http://cdgpartner.com Industry job board ➤ http://jobs.dealershipguy.com Request to be a podcast guest ➤ http://cdgguest.com Car Dealership Guy Socials: X ➤ https://www.x.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ https://www.dealershipguy.com

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