How to Get Your Book Published (Hachette CEO Interview)

This episode is presented by Wispr Flow, a tool that turns voice notes into clear writing. I use it every day and recommend it to every writer I know. Try it for free at ref.wisprflow.ai/howiwrite Learn more about Alpha School at ⁠go.alpha.school/howiwrite 00:00:00 Introduction 00:01:54 What publishers actually do 00:06:56 How to get your book published 00:12:00 What literary agents do 00:14:22 How to deal with disagreement 00:18:46 Making money vs making art 00:25:39 Does marketing actually matter 00:29:23 Choose the right editor 00:35:10 Should you market your own book 00:39:12 The biggest money trap 00:42:52 How bookstores came back 00:46:34 Why moral sense matters 00:50:46 Mystery and thriller rules 00:53:35 Why horror is having a comeback 00:56:56 Kids books sell forever 01:00:39 US, UK, and French markets 01:07:20 Paperbacks, ebooks and audiobooks 01:11:15 Gen Z's return to physical books 01:17:24 Most books lose money 01:19:59 Why should you publish with Hachette David Shelley is on the show today and he’s the CEO of Hachette, one of the Big Five publishers. In this conversation, I focused on two things. First, how should writers navigate the publishing industry? Second, how does the publishing industry actually work? Who better to learn from than someone at the top of the field? David has spent more than 30 years in book publishing, and his company sells roughly 220 million books every year, generating about $3.5 billion in annual revenue. *About the host* Hey! I’m David Perell and I’m a writer, teacher, and podcaster. I believe writing online is one of the biggest opportunities in the world today. For the first time in human history, everybody can freely share their ideas with a global audience. I seek to help as many people publish their writing online as possible. *Follow me* Apple: https://podcasts.apple.com/us/podcast/how-i-write/id1700171470 YouTube: https://www.youtube.com/@DavidPerellChannel Spotify: https://open.spotify.com/show/2DjMSboniFAeGA8v9NpoPv X: https://x.com/david_perell

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