Marriott's biggest bet isn't hotels

For years, hotel loyalty programs were about free rooms. Not anymore. At Cannes Lions, Brian Sozzi sits down with Marriott CEO Anthony Capuano to discuss how travel is changing, why experiences are becoming more valuable than points, and how Marriott is evolving to serve nearly 300 million loyalty members. The conversation explores wellness, AI, changing consumer behavior, and why the future of hospitality may look very different from the past. Timestamps 00:00 The state of Marriott 00:20 Why brands matter 01:26 How travelers book differently 02:38 The future of hotel dining 03:17 Wellness becomes big business 04:09 Marriott versus Airbnb 04:23 Loyalty beyond hotels 05:11 The experience economy 05:24 Middle East travel trends 06:16 The consumer outlook 06:44 The loyalty business 07:47 Working with hotel owners #canneslions #marriott #travel #hospitality #loyaltyprograms #consumertrends #business #yahoofinance == AlphaSpace by Yahoo Finance: A Professional-Grade Investment Platform Built for Everyday Investors. 👉 alphaspace.finance.yahoo.com/?ncid=100003571

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