Groww: If Your Customers Don't Love It or Hate It, You've Already Lost
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摘要
Lalit Keshre is the co-founder and CEO of Groww (W18), India's largest retail investment platform, offering stocks, mutual funds, and wealth management products to millions of customers.
At Startup School India, Keshre sat down with YC General Partner Jon Xu to reflect on what it takes to build fintech products at the highest level.
Chapters:
00:00 - Intro
01:32 - Growing Up Wanting to Be an IAS Officer
03:41 - The First Idea That Failed
05:36 - The Counterintuitive Bet on Transparency
07:30 - 600 Customers in the First Month
09:20 - WhatsApp Groups & Movie Theater Interviews
11:09 - 100% Organic Growth
13:14 - Playing Only in the Regulated Zone
14:22 - Four Years of Zero Revenue
15:53 - Obsessing Over Design & Product Love
18:19 - Coding Again with Claude Code
21:36 - How AI Changes What It Takes to Build
23:10 - Serving Customers as They Get Wealthy
25:42 - Four Co-Founders, Zero Conflicts
28:58 - Do Something That Doesn't Feel Like Work
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