E913 Roland Ligtenberg (Housecall Pro): growth strategies from Seed to Series B @ Founder.University
发布时间 2019-03-22 17:53:56 来源
摘要
SIGN UP FOR TWIST EPISODES MAILING LIST: http://bit.ly/twistemail
E913: Roland Ligtenberg, Co-founder & SVP Growth of Housecall Pro, shares growth hacking strategies on go-to-market, customer acquisition, marketing & sales channels from Seed through Series B @ Founder.University
Twitter: http://twitter.com/twistartups
Jason's Twitter: http://twitter.com/jason
LAUNCH Twitter: http://twitter.com/launch
Instagram: http://instagram.com/twistartups
Jason's Instagam: http://instagram.com/jason
LAUNCH Instagram: http://instagram.com/launch
Connect with Jason on LinkedIn: https://linkedin.com/in/jasoncalacanis/
Show notes:
0:51 - Roland Ligtenberg, Co-Founder and SVP Growth & Innovation at Housecall Pro, introduces himself.
2:27 - Understanding your customers, components of the bullet, framework over tactics, and determining a metric for expected value.
9:19 - Jason thanks sponsor SendPro Online by Pitney Bowes. Try it FREE for 30 days and get a FREE 10-pound scale when you visit pb.com/twist.
11:19 - Early, midgame and long hunting strategies, the importance of payback over LTV/CAC, and betting with VC money.
18:37 - Housecall Pro investor deck: Series Seed.
23:37 - Jason thanks sponsor Segment. To see if you or a startup you know qualifies, check out segment.com/twist.
25:18 - Housecall Pro investor deck: Series A.
28:35 - Housecall Pro investor deck: Series B.
31:28 - Housecall Pro investor deck: Series C.
34:01 - Jason thanks sponsor Pendo. Visit www.pendo.io/TWIST to for two months of Pendo free.
36:01 - Q&A: Forum acquisition, connecting marketing strategy with product development, and the importance of thinking like your customers.
40:57 - Q&A: Raising a second seed, cutting down burn rate, note vs. equity, the process of determining channels that don’t work, and benchmarks to hit before pitching for Series A.
49:40 - Q&A: Tackling a marketplace through a channel perspective, measuring and capturing brand awareness, and building defensibility for your company.
GPT-4正在为你翻译摘要中......
