When You Spend Everything On Marketing...

Monday.com looked unstoppable. What started as a small project management tool called Dapulse became one of the biggest software companies in the world. After rebranding to Monday.com in 2017, the company exploded in popularity by targeting everyone from marketers and HR teams to construction companies and churches. Then the pandemic hit, remote work took off, and demand for collaboration software went through the roof. But there was a catch. Monday's growth wasn't powered only by its product. It was powered by one of the most aggressive marketing campaigns in software history. At times, the company spent more on sales and marketing than it generated in revenue. YouTube ads, Google ads, Facebook ads... Monday was everywhere. For a while, it worked. The company crossed $1 billion in annual revenue, achieved 90% gross margins, and finally became profitable. Then suddenly, investors started to panic. Growth slowed. Revenue targets were cut. Lawsuits followed. Billions of dollars in market value disappeared. And Monday wasn't alone. Across the software industry, companies like Salesforce, HubSpot, Workday, and Figma have all seen massive declines as AI changes how businesses operate. Instead of paying for dozens of software subscriptions, companies can now build custom internal tools using AI. This video explores Monday.com's rise from startup to software giant, the marketing strategy that fueled its growth, the promises that went wrong, and why AI may be forcing the entire SaaS industry to reinvent itself. Timestamps: 0:00 - The State Of Monday.com 0:40 - The Monday Change 4:59 - The Ad Machine 8:00 - The Changing Tide Sources: https://pastebin.com/JrnALQiv

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