She Reinvented the Marshmallow and Now Makes $3.6M/Year!

I'm proud to have Bizee sponsor this video. #ad Their platform makes launching and managing an LLC straightforward, and it’s a service I genuinely believe in and recommend to anyone ready to start their business. https://bizee.com/?utm_source=youtube&utm_medium=content_sponsorship&utm_campaign=upflip Food opened a door Lindzi Shanks never expected. She was working toward a PhD in psychology when a small holiday pop-up changed everything. One of her part-time helpers brought homemade marshmallow treats to sell alongside mugs, and customers kept coming back for more. That moment stuck with Lindzi. If people were this excited about something so simple, maybe it could become a real food business. She and her co-founder started with just $100 each, packing orders themselves and selling at every pop-up they could find. What began as a side project grew into the world’s first marshmallow café and a thriving food business doing hundreds of thousands of dollars in monthly sales. But getting there wasn’t easy. Lindzi worked 70 to 80 hours a week and pushed herself until her health and relationships suffered. In this episode, she shares how listening closely to customers, staying focused, and protecting your well-being can help turn a small idea into a food business that brings joy to people all over the world. 💥 Ready to start your own business? 💥 Begin with one of our FREE quick-start trainings: 🧽 How to start a $140k/month cleaning business - https://learn.upflip.com/cleaning-business-masterclass 🥤 How to start a $50K/month vending business - https://learn.upflip.com/the-vending-bootcamp-masterclass 🖌️ How to start a million-dollar painting business for under $1K - https://learn.upflip.com/how-to-start-a-painting-business-masterclass 🚛 How to start a $10k/month moving and junk removal business - https://learn.upflip.com/moving-and-junk-removal-masterclass 🔑 How to start a $8K/month mid-term rental business - https://learn.upflip.com/the-mid-term-rental-blueprint-masterclass 🏠 How to make $248K in tax-free profit from building and selling homes - https://learn.upflip.com/the-builders-blueprint-masterclass 🗺️ How to make $25K in one deal buying and selling land - https://learn.upflip.com/land-flipping-blueprint-masterclass OR… 🎓 Join UpFlip Academy to “copy-paste” the top million-dollar service businesses you can start in weeks and profit from in months - https://links.upflip.com/academy-yt More UpFlip Official Resources: 📕 FREE access to 137 Most Profitable Businesses - https://next.upflip.com/137-biz-ideas-276 🎙️ Follow the UpFlip Podcast - https://links.upflip.com/podcast-yt 📩 Join the UpFlip Newsletter - https://links.upflip.com/newsletter-yt 👉 Check out Lindzi’s business - https://www.xomarshmallow.com/ Timestamps: 00:00 - Start 00:50 - Ultimate marshmallow glow-up 02:09 - Sugar, spice, and everything nice! 03:23 - From mallows to millions 04:58 - The world’s FIRST marshmallow cafe 06:21 - Pivot behind the hockey stick 06:56 - The first step 07:45 - Two types of founders 08:40 - More than just mixers 09:31 - What 80-hour weeks really cost 11:20 - Spreading joy, one mallow at a time 12:14 - Not all rainbows and pastel 13:12 - Surprisingly simple to make 14:05 - Time to whip up a signature flavor! 15:01 - Flavor comes first 15:44 - And then, we wait… 16:48 - Crying EVERY Christmas?! 17:28 - Fan blitz 18:45 - Work is NOT family 19:47 - The second step 21:23 - The “flop” everyone talks about 22:20 - SOPs save time AND sanity 23:10 - “What’s the best that could happen?” 24:15 - Revenue streams 25:23 - Bread and butter 26:22 - Film everything (literally!) 26:56 - When virality hits too soon 28:13 - Introducing new products 29:19 - Keeping things fresh 31:15 - Marshmallows for vegetarians 32:04 - Who’s faster?! 32:59 - Ready to pack! 33:53 - Outsmarting the melt 34:49 - Shipping nightmares 36:36 - Moment of truth 39:14 - Outro #food #marshmallow #foodbusiness

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