This Juice Shop Shouldn’t Be This Successful (1 location $964K/Year)

I'm proud to have Bizee sponsor this video. #ad Their platform makes launching and managing an LLC straightforward, and it’s a service I genuinely believe in and recommend to anyone ready to start their business. https://bizee.com/?utm_source=youtube&utm_medium=content_sponsorship&utm_campaign=upflip Healthy food wasn’t what Ross Franklin planned to build his life around. At the time, he was helping struggling gyms stay open, working long hours, and constantly trying to figure out why so many people were putting in the effort but still not getting healthy. The more businesses he worked with, the more he noticed the same problem. People were overwhelmed by diets, supplements, and all the noise online. Even worse, most healthy food either tasted terrible or didn’t feel trustworthy. Ross didn’t have the money to start Pure Green. In fact, it took around $500,000 just to open the first store, money he didn’t have. So he made a simple offer to his consulting clients: invest in the business, and he’d help grow theirs too. What makes Ross’ story relatable is that he didn’t start with perfect timing or unlimited money. He started with experience, relationships, and a belief that food could genuinely help people feel better. Today, Pure Green has grown to 140 locations, works with professional sports teams, and still focuses on quality over shortcuts. In this episode, Ross shares how he built a food business from scratch, the mistakes he learned from early on, and why creating healthy food people actually enjoy changed everything for him. 💥 Ready to start your own business? 💥 Begin with one of our FREE quick-start trainings: 🧽 How to start a $140k/month cleaning business - https://learn.upflip.com/cleaning-business-masterclass 🥤 How to start a $50K/month vending business - https://learn.upflip.com/the-vending-bootcamp-masterclass 🖌️ How to start a million-dollar painting business for under $1K - https://learn.upflip.com/how-to-start-a-painting-business-masterclass 🚛 How to start a $10k/month moving and junk removal business - https://learn.upflip.com/moving-and-junk-removal-masterclass 🔑 How to start a $8K/month mid-term rental business - https://learn.upflip.com/the-mid-term-rental-blueprint-masterclass 🏠 How to make $248K in tax-free profit from building and selling homes - https://learn.upflip.com/the-builders-blueprint-masterclass 🗺️ How to make $25K in one deal buying and selling land - https://learn.upflip.com/land-flipping-blueprint-masterclass OR… 🎓 Join UpFlip Academy to “copy-paste” the top million-dollar service businesses you can start in weeks and profit from in months - https://links.upflip.com/academy-yt More UpFlip Official Resources: 🏪 FREE REPORT → The 10 BEST and WORST Businesses to Start In 2026 (Under $5K) - https://next.upflip.com/10-biz-ideas-275 🎙️ Follow the UpFlip Podcast - https://links.upflip.com/podcast-yt 📩 Join the UpFlip Newsletter - https://links.upflip.com/newsletter-yt 👉 Start your own Pure Green franchise - https://go.franzy.com/upflip-franzy-fit Timestamps: 00:00 - Start 00:49 - Gym consultant turned nutritionist 01:17 - Inside a typical store 01:52 - Core revenue streams 02:33 - Keeping margins healthy 03:08 - The formula behind 100 stores 03:45 - Unapologetically exposing lies 04:51 - Transparency is an art 05:23 - Business of catching trends 05:46 - Expect to fail (it’s okay!) 06:08 - Pure Green’s next-level stuff 06:50 - Saturation is a myth 07:21 - Fixing someone else’s business 07:43 - Following your passion… is a lie? 08:27 - 90-day momentum 09:01 - Tech that unlocked opportunities 09:58 - Doing the impossible $0 startup 11:30 - Turning greens into cravings 12:25 - HPP 101 13:08 - 100g of sugar… in ONE bowl?! 14:04 - The magic of consistency 14:49 - Designed for customer loyalty 15:19 - Free samples = Smart marketing 15:53 - A myriad of winning strategies 16:49 - Engineering hype 17:33 - Fan blitz 19:35 - Attracting (not chasing) big leagues 20:01 - The soul behind every brand 20:58 - What pure magic tastes like 21:51 - The hero is the product 22:15 - Life 12 years ago 22:48 - 800 employees after… 23:28 - Dodging costly mistakes 24:43 - Product-first mindset 25:26 - The energy of a “rockstar” 26:14 - An expensive lesson learned 27:57 - Treat customers like friends 28:41 - Everything Pure Green 29:22 - Low-budget marketing that works 30:30 - Big or small, set that goal! 31:26 - 80% nutrition, 20% exercise 32:10 - Stop! This is costing you $$$ 32:56 - The ultimate red flag 33:58 - Importance of daily rituals 34:32 - Stay hungry, not angry 35:26 - Execution over planning 36:25 - Book recommendation 36:46 - Have your team “walk on fire!” 37:46 - The biggest lie ever sold 38:42 - Outro #food #healthyfood #foodbusiness

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