From 100 Rejections To $3 TRILLION Industry Disruptor

She was told “no” over 100 times—then built one of the fastest-growing brands in a $3 trillion industry. In this episode of The Big Idea, Jen Zeszut (CEO of Goodles) shares how she disrupted the packaged food space, built a breakout brand, and competed against industry giants without massive funding. We cover: Why big brands fail to innovate How to handle rejection (even 100+ times) The power of “data-informed intuition.” How to build a brand people love Why focus beats chasing every opportunity And how to compete without big budgets Chapters: 00:00 Startup Confidence After Failure 00:20 How To Disrupt A $3 Trillion Industry 02:00 Startup Idea: Fixing A Broken Category 03:00 Getting Rejected By 100+ Investors 06:20 How To Handle Rejection As An Entrepreneur 12:20 Building A Brand Customers Love 20:50 Business Strategy: Focus Vs Growth 25:30 How To Compete With Big Brands 32:30 Scaling A Startup Product 35:00 Advice For Entrepreneurs And Founders == — Facebook: https://www.facebook.com/yahoofinance — X/Twitter: https://x.com/YahooFinance — Instagram: https://www.instagram.com/yahoofinance/ — TikTok: https://www.tiktok.com/@yahoofinance — LinkedIn: https://www.linkedin.com/company/yahoo-finance https://finance.yahoo.com/

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