Rowley/Horowitz on Fullpath Sale, Boice on Price Consistency, Almeida on Fixed | Daily Dealer Live

Today's show features: - Stephen M. Rowley, President of Cox Automotive - Aharon Horwitz is the Co-Founder and CEO of Fullpath - David Boice, Co-Founder and CEO of Team Velocity - Ron Almeida, General Manager of Colonial Ford of Plymouth This episode is brought to you by: Zurich – Zurich delivers The Zurich Advantage to dealerships nationwide by combining comprehensive F&I products, consultative training, revenue‑generating programs, and wealth‑building profit participation strategies. Grounded in our mission to provide clarity, confidence, and certainty, we help dealers protect what matters, strengthen performance, and build a legacy for the road ahead. Learn more at https://carguymedia.com/4cNTwyu Team Velocity – Team Velocity helps dealerships deliver faster, smarter, and more connected customer experiences through fully integrated platform technology. From websites and advertising to retention solutions and a native CDP, Team Velocity provides the tools dealerships need to succeed in every stage of the customer journey. Visit https://teamvelocitymarketing.com/ for more information or to request a demo. Key Moments: 00:00 Social Media ROI Filter 04:26 NASCAR Win and Partnership 05:56 Show Preview and Headlines 10:40 Cox Acquires Fullpath 29:09 FTC Pricing Compliance 36:20 Pricing Mismatch Chaos 38:17 Audit Every Price Touchpoint 40:46 Centralize Control and Compliance 41:58 Popups and Second Offers 48:50 Dealer Playbook and Wrap Up Check out Car Dealership Guy’s stuff: CDG Circles ➤ https://cdgcircles.com/ CDG News ➤ https://news.dealershipguy.com/ CDG Jobs ➤ https://jobs.dealershipguy.com/ CDG Recruiting ➤ https://www.cdgrecruiting.com/ My Socials: X ➤ https://www.twitter.com/GuyDealership Instagram ➤ https://www.instagram.com/cardealershipguy/ TikTok ➤ https://www.tiktok.com/@guydealership LinkedIn ➤ https://www.linkedin.com/company/cardealershipguy/ Threads ➤ https://www.threads.net/@cardealershipguy Facebook ➤ https://www.facebook.com/profile.php?id=100077402857683 Everything else ➤ dealershipguy.com

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