Inside Babybel: Milk, Salt, Wax, and a “Brine River” — Bel CEO Peter McGuinness

Peter McGuinness, CEO of Bel North America (Babybel, Laughing Cow, and more), joins Yahoo Finance’s Brian Sozzi on Opening Bid Unfiltered to break down what makes these brands “sticky,” how Babybel is made (milk, cultures, salt — and yes, the wax) and why “simple” wins in the era of GLP-1s and ultra-processed backlash. Chapters 00:00 Why Babybel Wax Is A Ritual 00:37 From Milk To Wax On The Line 01:45 French Roots And Portion Control 03:23 Making Cheese Brands Pop Culture 05:20 Laughing Cow: Beyond The Triangle 06:12 Same Size, Same Recipe Promise 07:32 Local Factories, Global Footprint 08:36 Stretching Brands Without New Platforms 11:27 Better For You Snacking Wins 14:24 Dairy, Yogurt, And Farmer Tailwinds 16:05 Fixing The Airplane Snack Basket 19:31 Inflection Point For Packaged Food 22:43 Chobani » Impossible » Bel Career Moves == Yahoo Finance provides free stock ticker data, up-to-date news, portfolio management resources, comprehensive market data, advanced tools, and more information to help you manage your financial life. Connect with us: — Facebook: https://www.facebook.com/yahoofinance — X/Twitter: https://x.com/YahooFinance — Instagram: https://www.instagram.com/yahoofinance/ — TikTok: https://www.tiktok.com/@yahoofinance — LinkedIn: https://www.linkedin.com/company/yahoo-finance See the Latest News & Data: https://finance.yahoo.com/ Get the Yahoo Finance App: — iOS (https://apple.co/3Rten0R) — Android (https://bit.ly/3t8UnXO)

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