How World-Class Designers Think Differently - Irene Pereyra
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Watch on YouTube - https://youtu.be/_CZEjwp_AjgMeet Irene Pereyra, a world-class designer who is the co-founder of the Brooklyn-based design studio "Anton & Irene", along with Anton Repponen.Irene has led the strategy and UX initiatives for clients, including The Met, Kickstarter, Balenciaga, USA Today, EA, Spotify, Google, Nickelodeon, BBC and Red Bull. Her work has been recognised by Cannes, The Webbys, The Emmys, and she is the author of "Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology".The Human Podcast explores stories & ideas about being human.Timestamps0:00 - What Is Design?1:22 - Different Design Fields2:15 - What Is UX (My Speciality)?3:56 - How Designers Work With Clients6:40 - Designer vs Client Disagreements9:33 - Key Design Principle12:33 - Why Form Beats Function14:02 - Design Process: Consider, Empathise, Define, Research, Design, Validate14:52 - The #1 Mistake Designers Make18:09 - Personality & Lifestyles Of Great Designers22:19 - Designers Are Not Relaxed People23:55 - How To Become A Phenomenal Designer26:53 - Why I Hate "Design Thinking"28:19 - Are Design Skills Transferable?30:44 - Is Design Objective or Subjective?35:18 - How Irene Got Into Design37:06 - My Design Heroes & Inspiration38:42 - My Design Studio With Anton Repponen40:38 - Creating The NU:RO Watch42:33 - Working With Google, Spotify, Red Bull & More44:52 - Why I Can't Stop Designing47:07 - What Is A Good Life?Guest - Irene PereyraBook: Universal Principles of UX: 100 Timeless Strategies to Create Positive Interactions between People and Technology - https://amzn.to/4saIo4uInstagram - https://www.instagram.com/irenepereyraLinkedIn - https://www.linkedin.com/in/irenepereyraAnton & Irene - https://antonandirene.com/NU:RO Watch - https://nuro.co/Social MediaInstagram - https://www.instagram.com/thehumanpodcastinstaTikTok - https://https://www.tiktok.com/@heythehumanpodcast𝕏 - https://x.com/heyhumanpodcastSupport The Showhttps://buymeacoffee.com/thehumanpodcastAudio LicenseMB01ISGEO0XN8EK
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